The box office just started selling tickets to “Young Frankenstein” on Sept. 10, but if you knew how to do it, you could have had the best seats in the house … back in July.
“By now, most of the good seats are gone,” acknowledges one broker, “Victor,” who spoke to Variety on condition of anonymity.
Blame the growing market for resold tickets.
Victor bought about 180 choice tickets to the highly anticipated tuner (see story, page 56) through an American Express-sponsored July 11-27 presale, which had a ticket limit of eight “per order.”
In the case of “YF,” that actually meant eight tickets per performance.
If you’re Victor and make your living reselling tickets on eBay and other auction sites, you can get eight tickets to as many performances as you can afford. And if you have an American Express card you can get them before anyone else.
Sometimes the card of choice is Visa Signature, and other times you have to have promotional codes. For those, Victor goes to Internet message boards that list such codes, paying subscription fees as high as $70 a month for access. But, Victor says, “There’s always a presale.”
The ticket resale market is growing. New York recently deregulated the secondary ticket market, and eBay and its affiliate StubHub auction plain-old Saturday orchestra seats for about double their face value. Fans and some producers bemoan the escalated prices for resold tickets, but Victor insists he’s just meeting a market demand.
“I think producers should love people like me,” says Victor. “We give them money far before the public would. Nobody’s stopping the little guy from buying tickets a year in advance.”