Audiences bitten with ‘Frost’, closures

Broadway Grosses

NEW YORK — Three Broadway plays closed Sunday, and all three had some extra cash to show for it.

“Frost/Nixon” ($578,716) finished off its limited run with its best-ever sales week, while “Deuce” ($201,612) was up by about $30,000 in its final frame and the Roundabout’s revival of “Old Acquaintance” ($163,330) climbed by about $5,000 in its last perfs.

Nonetheless, total Broadway sales dipped in Week 12 (Aug. 13-19), with the majority of shows seeing dropoffs. Few of those dips, however, were large ones; total receipts were down by about $425,000.

The biggest fall of the frame was taken by “Grease” ($742,206), off by nearly $140,000 thanks to a heavily comped press week. Now that the production’s largely downbeat reviews have hit newsstands, it’s the next several weeks that will test the true sales power of the enormously popular legit property and the reality TV skein that cast the current production.

Also taking a hit last week was “The Color Purple” ($896,868), down by more than $100,000 due to the illness of star Fantasia Barrino, who missed six of the week’s eight perfs.

For most of the other shows on the boards, box office dips were in the range of $25,000 and less.

Bucking the downward trend were modest rises for “The Lion King” ($1,322,864), “Jersey Boys” ($1,233,108), “Legally Blonde” ($973,641) and “The Year of Magical Thinking” ($172,132), which ends its own limited engagement Sunday.

The 21 musicals grossed $16,749,432 for 93.8% of the Broadway total, with attendance of 205,832 at 93.6% capacity.

The four plays grossed $ 1,115,790 for 6.2% of the Broadway total, with attendance of 18,908 at 67.5% capacity.

Average paid admission was $81.37 for musicals, $59.01 for plays and $79.49 for all shows.

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