×

Lionsgate ups ‘3:10’ release date

Western film 'Yuma' will bow Sept. 7

Lionsgate has scheduled an earlier departure for “3:10 to Yuma,” moving the Western’s launch up a month to Sept. 7.

New date gives the pic more breathing room in the fall prestige market and more time for the studio’s kudos campaign. “Yuma,” originally slated to bow Oct. 5, will now open ahead of Warner Bros.’ Brad Pitt starrer “The Assassination of Jesse James by the Coward Robert Ford,” which opens in a limited run Sept. 21, and Ethan and Joel Coen’s contempo oater “No Country for Old Men,” which Miramax opens Nov. 7.

“We certainly wanted to be the first Western in the marketplace,” said Lionsgate prexy of theatrical films Tom Ortenberg. “More importantly, in what is shaping up to be a very impressive and crowded field of upscale commercial motion pictures this fall, we wanted to be one of the first ones out, so that everything else will be measured against us.”

Lionsgate isn’t the only distrib looking at September as a platform to debut awards hopefuls. Other pics that month include Warner Independent’s “In the Valley of Elah,” from Paul Haggis; Universal’s “The Kingdom”; Paramount Vantage’s “Into the Wild”; and two from Focus: Ang Lee’s “Lust, Caution” and David Cronenberg’s “Eastern Promises.”

Lionsgate is planning a big awards campaign for “3:10,” helmed by James Mangold and starring Russell Crowe, Christian Bale, Ben Foster, Gretchen Mol and Peter Fonda.

New release date precludes Lionsgate from using the Toronto Film Festival in early September as a platform for the pic, but the movie gains further distance from the year-end glut of awards hopefuls. And a DVD launch is being eyed for the first week of January, a key period in awards season.

In past years, studios have opened many awards hopefuls in November and December. But since the Academy of Motion Picture Arts & Sciences moved up the Oscars to late February in 2004, things have started to shift.

In 2001 and 2002, for instance, all of Oscar’s five best pic nominees opened in December; for 2006, only one of the five nominees, Clint Eastwood’s “Letters From Iwo Jima,” bowed in December. (“Babel” and winning pic “The Departed” opened in October, while “Little Miss Sunshine” opened in late July and “The Queen” in September.)

Lionsgate opened “Crash” in May 2004 and used its late-year DVD release to make sure the maximum number of kudos voters had access to the film, which went on to win the picture Oscar.

More Film

  • Florence Pugh, O. T. Fagbenle, Rachel

    'Black Widow': Scarlett Johansson and Florence Pugh Go Head-to-Head in First Footage

    Marvel’s “Black Widow” has only been in production for a month, but studio president Kevin Feige still delivered the goods for fans at San Diego Comic-Con on Saturday. Filmmakers brought an intense sizzle reel of on-location shots, kicked off by a dazzling and bone-crushing fight sequence between lead Scarlett Johansson and her on-screen sister Florence [...]

  • Natalie Portman Thor

    Natalie Portman Returns for 'Thor: Love and Thunder' as Female Thor

    Natalie Portman is coming back to the Marvel Cinematic Universe, but she’s no one’s love interest this time around. The Oscar winner will play a female god of thunder in the fourth film from the Chris Hemsworth series, titled “Thor: Love and Thunder.” Portman hit the stage at San Diego Comic-Con on Saturday to great [...]

  • Fantastic Four

    New 'Fantastic Four' Movie in Development at Marvel

    Marvel is going back to the Fantastic Four. Marvel Studios chief Kevin Feige announced that a new movie based on the superhero group is in the works at San Diego Comic-Con on Saturday. Further details, however, including a release date, were not revealed. It marks the first Fox property for Disney to mine since the [...]

  • Mahershala AliMarvel Studios panel, Comic-Con International,

    Mahershala Ali to Star in Marvel's 'Blade' Reboot

    Marvel is rebooting the “Blade” series, and has cast Mahershala Ali to star. Marvel Studios chief Kevin Feige announced the news at Comic-Con on Saturday as the panel’s big ending surprise. Ali also took the stage at the announcement to massive applause, donning the Blade baseball cap. Wesley Snipes previously played the half-vampire superhero in [...]

  • Doctor Strange

    'Doctor Strange' Sequel Billed as First MCU Horror Film at Comic-Con

    A sequel to “Doctor Strange” was announced as expected on Saturday at Marvel’s Comic-Con panel — what we didn’t see coming was the tone. Director Scott Derrickson said the film, titled “Doctor Strange in the Multiverse of Madness,” will mine the original comics and play up “the gothic, the horror.” Derrickson said it will lead [...]

  • Simu Liu Shang-Chi

    Marvel's 'Shang-Chi' Finds Its Lead

    Marvel has found its next superhero. The studio announced that Simu Liu has been tapped to star in “Shang-Chi and the Legend of the Ten Rings” during its Hall H presentation at Comic Con, joining cast member Awkwafina, who was also announced during the presentation. Additionally, Veteran actor Tony Leung has joined the film as [...]

  • Angelina Jolie The Kept

    Marvel Reveals Cast and Plot Details for 'The Eternals'

    “The Eternals” have arrived. The first film announced at Marvel’s San Diego Comic-Con presentation on Saturday, unarguably the hottest ticket of the weekend, confirmed months of speculation by unveiling its cast: Angelina Jolie, Salma Hayek, Richard Madden, Brian Tyree Henry, Kumail Nanjiani, Lauren Ridloff and Don Lee will star as 35,000 -year-old aliens. “This movie [...]

More From Our Brands

Access exclusive content