CANNES — Mario Kassar, most recently co-chairman and prexy of C-2 Pictures, has teamed with C-2 colleague Eric Feitshans to form international sales and distribution company Magnetik Media.
The company’s initial slate will include three previously announced projects funded by Relativity Media: Russell Crowe starrer “3:10 to Yuma,” Jackie Chan-Jet Li pic “Forbidden Kingdom” and Brian De Palma’s prequel “Untouchables: Capone Rising.”
Magnetik will consult for indie film producers on development, physical production and distribution.
The announcement comes at a fitting time for Kassar, also known for running Carolco and Cinergi, at the outset of Cannes. The fest has historically been a platform from which he has launched some of Hollywood’s biggest global blockbusters, notably several Arnold Schwarzenegger and Sylvester Stallone actioners.
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In their early days, after initially camping out on the beach in order to gain a foothold in Cannes, Kassar, along with longtime partner Andrew Vajna, soon became fest fixtures known for staging over-the-top promo bashes.
“There are few people who know how to handle studio-size independent films,” said Relativity chief Ryan Kavanagh, “and Mario’s track record and history certainly proves he understands the handling of this type of product.”
Kassar called Relativity’s quick ramp-up “unparalleled” and lauded the company for “redefining the independent marketplace.”
Feitshans finished his tenure at C-2 Pictures as exec VP and general counsel, overseeing various financing, production and distribution activities.
Prior to C-2, Feitshans held similar posts at Morgan Creek and Cinergi Pictures, where he learned about the independent scene. At Cinergi, Feitshans managed international sales company the Summit Group, which was then a joint venture between Cinergi, New Regency Pictures and Neue Constantin Films.