×
You will be redirected back to your article in seconds

Imax to install 10 screens in China

First three screens will use MPX theater tech

TORONTO — Marking its largest multiple-theater deal in Asia, Imax Corp. has inked with Chinese exhibitor Wanda Cinema Line Corp. to install ten Imax screens in multiplexes in China.

“China continues to be a key strategic growth market for Imax, and our partnership with Wanda Cinema Line — an exhibitor and property developer — gives us the opportunity to significantly expand our audience base and ultimately drive greater interest in the region,” said Imax co-CEOs and co-chairmen Rich Gelfond and Brad Wechsler.

The first three screens will use Imax’s economical MPX theater technology and the remaining seven its new digital projection technology, which is skedded to roll out towards the end of 2008

“For us the transition from film to digital is crucial because of all the money we’re going to save on print costs,” Gelfond said.

Wanda Cinema Line is the fastest growing exhib in China with 121 screens in 15 locations. The Imax screens are to be installed in new multiplexes in cities including Changsha, Changchun, Beijing, Chongqing and Wuxi. The first two screens will be installed in December, with the remainder on stream by the end of 2010.

The deal means that Imax will have 39 screens open in China.

Popular on Variety

More Film

  • Fifth Seal

    Lumière Festival Honors Hungary, Screens Classics ‘Women,’ ‘The Fifth Seal’

    For the fifth year running, Lyon’s Lumière Festival will honor Hungarian cinema and invite guests of the Hungarian National Film Fund to present two classic Hungarian films from important national filmmakers, Márta Mészáros’ “Ők ketten” (“Women”) and Zoltán Fábri’s “Fifth Seal.” Both films will be presented by Lumière Festival special guest Marina Vlady on Oct [...]

  • Godzilla

    Criterion Collection President Peter Becker on Storytelling, Bergman vs Godzilla, B-movies

    LYON, France  —  The Lumière Festival’s International Classic Film Market (MIFC) kicked off on Tuesday in Lyon, France, with a keynote address by Criterion Collection President Peter Becker. The exec discussed the company’s storied history and evolution over the decades into a leading publisher of classic and contemporary films from around the world in high-quality [...]

  • Manuel Chiche

    Boutique Distributor Manuel Chiche Offers A State of The Industry

    LYON, France  — Manuel Chiche is riding high. Since June, his boutique distribution outlet The Jokers set admission records with Bong Joon-ho’s “Parasite,” selling nearly 1.7 million tickets in France and still going strong as the film heads into its 19th week in theaters. Indeed, “Parasite” is now the second most successful Palme d’Or winner of [...]

  • Toni

    Italy’s L'Immagine Ritrovata Expected to Take Over France’s Eclair Cinema

    LYON, France  —  Leading Italian restoration company L’Immagine Ritrovata’s acquisition of renowned film lab Eclair Cinéma, announced last month, is expected to be approved by the French Commercial Court of Nanterre at the end of November or beginning of December, according to a source familiar with the deal. L’Immagine Ritrovata’s French subsidiary, L’Image Retrouvée, last [...]

  • Jay and Silent Bob Reboot

    Film Review: 'Jay and Silent Bob Reboot'

    In a film culture overrun by Marvel epics, wild-stunt action flicks, and other grandiose juvenilia, it is often said that the mid-budget, script-driven movie for adults is becoming a thing of the past. But don’t tell that to Kevin Smith, whose “Jay and Silent Bob Reboot,” a shaggy antic throwaway that premiered Tuesday in the [...]

  • So Long, My Son directed by

    Wang Xiaoshuai's 'So Long, My Son' Earns Six APSA Nominations

    Chinese drama “So Long, My Son” was nominated in six categories for this year’s Asia Pacific Screen Awards, an unprecedented haul that makes the Wang Xiaoshuai-directed film a clear favorite. A drama about separation, secrets, a lifetime of regret, and the consequences of China’s one-child policy, “So Long, My Son” had its premiere in February [...]

More From Our Brands

Access exclusive content