Imax to install 10 screens in China

First three screens will use MPX theater tech

TORONTO — Marking its largest multiple-theater deal in Asia, Imax Corp. has inked with Chinese exhibitor Wanda Cinema Line Corp. to install ten Imax screens in multiplexes in China.

“China continues to be a key strategic growth market for Imax, and our partnership with Wanda Cinema Line — an exhibitor and property developer — gives us the opportunity to significantly expand our audience base and ultimately drive greater interest in the region,” said Imax co-CEOs and co-chairmen Rich Gelfond and Brad Wechsler.

The first three screens will use Imax’s economical MPX theater technology and the remaining seven its new digital projection technology, which is skedded to roll out towards the end of 2008

“For us the transition from film to digital is crucial because of all the money we’re going to save on print costs,” Gelfond said.

Wanda Cinema Line is the fastest growing exhib in China with 121 screens in 15 locations. The Imax screens are to be installed in new multiplexes in cities including Changsha, Changchun, Beijing, Chongqing and Wuxi. The first two screens will be installed in December, with the remainder on stream by the end of 2010.

The deal means that Imax will have 39 screens open in China.

More Film

  • Durban Fest ‘Springs’ for Emerging Filmmakers

    Durban Fest ‘Springs’ for Emerging Filmmakers

    TORONTO — Marking its largest multiple-theater deal in Asia, Imax Corp. has inked with Chinese exhibitor Wanda Cinema Line Corp. to install ten Imax screens in multiplexes in China. “China continues to be a key strategic growth market for Imax, and our partnership with Wanda Cinema Line — an exhibitor and property developer — gives […]

  • South Africa's Jenna Bass on Race,

    South Africa's Jenna Bass Explores Race, Class and Gender in 'High Fantasy'

    TORONTO — Marking its largest multiple-theater deal in Asia, Imax Corp. has inked with Chinese exhibitor Wanda Cinema Line Corp. to install ten Imax screens in multiplexes in China. “China continues to be a key strategic growth market for Imax, and our partnership with Wanda Cinema Line — an exhibitor and property developer — gives […]

  • (L to R) Young Rosie (ALEXA

    'Mamma Mia! Here We Go Again,' 'The Equalizer 2' Eye Debuts Above Forecasts

    TORONTO — Marking its largest multiple-theater deal in Asia, Imax Corp. has inked with Chinese exhibitor Wanda Cinema Line Corp. to install ten Imax screens in multiplexes in China. “China continues to be a key strategic growth market for Imax, and our partnership with Wanda Cinema Line — an exhibitor and property developer — gives […]

  • Durban 2018 Panel on Sexual Harrasment

    For Black Women in South African Film Biz, Equality Still a Struggle

    TORONTO — Marking its largest multiple-theater deal in Asia, Imax Corp. has inked with Chinese exhibitor Wanda Cinema Line Corp. to install ten Imax screens in multiplexes in China. “China continues to be a key strategic growth market for Imax, and our partnership with Wanda Cinema Line — an exhibitor and property developer — gives […]

  • 'Spider-Man: Into the Spider-Verse' Teases Spider-Ham

    'Spider-Man: Into the Spider-Verse' Teases Spider-Ham, Other Webspinners

    TORONTO — Marking its largest multiple-theater deal in Asia, Imax Corp. has inked with Chinese exhibitor Wanda Cinema Line Corp. to install ten Imax screens in multiplexes in China. “China continues to be a key strategic growth market for Imax, and our partnership with Wanda Cinema Line — an exhibitor and property developer — gives […]

  • Venom Comic-Con

    'Venom' Creators Promise 'Huge World,' Tease Spider-Man Fight

    TORONTO — Marking its largest multiple-theater deal in Asia, Imax Corp. has inked with Chinese exhibitor Wanda Cinema Line Corp. to install ten Imax screens in multiplexes in China. “China continues to be a key strategic growth market for Imax, and our partnership with Wanda Cinema Line — an exhibitor and property developer — gives […]

  • Bully

    Film News Roundup: Danny Trejo's Dark Comedy 'Bully' Scores Distribution

    TORONTO — Marking its largest multiple-theater deal in Asia, Imax Corp. has inked with Chinese exhibitor Wanda Cinema Line Corp. to install ten Imax screens in multiplexes in China. “China continues to be a key strategic growth market for Imax, and our partnership with Wanda Cinema Line — an exhibitor and property developer — gives […]

More From Our Brands

Access exclusive content