LONDON — Pioneering U.K. shorts org Future Shorts is launching Secret Cinema, a series of surprise screenings of classic and upcoming features across the U.K.
Strand is designed to offer distribs a leftfield way to build pre-release buzz and showcase classic cinema outside the conventional theatrical arena.
Films will unspool at themed locations with surprise guests, rescores and installations. Venues will include city farms, derelict theaters, 5 star hotel car parks, rooftops and graveyards.
The first event takes place Dec. 16 at a “secret” London location. Venue for the event will be revealed online on the morning of the screening as will a clue about which pic will be shown.
The concept is the brainchild of Future Short’s founder and director Fabien Riggall.
“Secret Cinema is looking to catapult groundbreaking, cult, challenging and vital cinema to the forefront with a different location every month showcasing the very best pre-releases and cult classics creating an alternative distribution for film,” Riggall told Daily Variety.
Secret DJ clubnights — often promoted via social networking sites such as Facebook — are popular with London hipsters. Also popular with young Brits is the phenomenon of flashmobbing where online members of a flashmob congregate at random locations and receive instructions via text message to do surreal things like start pillow fights in department stores.
Secret Cinema events are planned for Bristol, Manchester, Newcastle, Edinburgh, Glasgow and Belfast beginning in February.
Future Shorts organizes short film events in 23 countries and has short film channels on YouTube and Joost.