×

Fox promotes Peikoff

Exec lifted to senior VP gig

Michael Peikoff has been promoted to senior VP for 20th Century Fox’s licensing and merchandising division.

Appointment comes as the company’s preeminent media property, “The Simpsons,” takes on renewed merchandising elan via the release of its eponymous movie. Peikoff reports to Elie Dekel, exec VP of the unit.

With more than 20 years of entertainment licensing, marketing, business development and communications experience, Peikoff will now manage all internal and external communications for the licensing division as well as oversee the company’s retail marketing and licensed promotions initiatives in the U.S.

Peikoff told Daily Variety that in his role, he will be initially focused on expanding Fox’s presence at retail, particularly at Wal-Mart and Target; developing more initiatives for the company’s marquee TV franchises; and leveraging the Fox Sports brand.

In addition, there’s a whole new round of licensing and merchandising opportunities for the upcoming season of “The Simpsons” as well as for fledgling shows like “Don’t Forget the Lyrics,” for which Fox is in discussions with key toy and game partners.

“Michael’s insight, strong relationships and tenacity have helped propel licensing programs for ‘The Simpsons,’ ‘Family Guy’ and ‘Napoleon Dynamite,’ among others, while also helping to launch new business development initiatives,” Dekel said.

As a result of Peikoff’s promotion, VP of retail marketing Jeff Shapiro and VP of worldwide promotion Howard Nelson will report directly to him.

Since joining the Fox unit in October 2005, Peikoff has played an instrumental role in furthering both the revenue and licensee base for such brands as “The Simpsons,” “24” and the “Alien” franchise as well as archival intellectual properties from “MASH” to “The Princess Bride.”

Also under Peikoff’s aegis, Fox Sports inked with 15 licensees, from apparel to toys, publishing to recreation equipment.

Peikoff’s entertainment experience has included key stints at several major studios, including Sony and Warner Bros.

Peikoff started out as a member of the original marketing team that helped launch Fox Broadcasting with series “21 Jump Street” and “Married… With Children” as well as “The Simpsons.”

Popular on Variety

More Film

  • Yao Chen in “Send Me to

    Cheng Cheng Films Nabs North American Rights to China's 'Send Me to the Clouds'

    New York-based distributor Cheng Cheng Films has acquired North American rights to first-time Chinese director Teng Congcong’s comedy drama “Send Me to the Clouds,” starring and produced by A-list actress Yao Chen. The company is planning a theatrical release for fall 2019. “Cheng Cheng has always championed films with strong female leads,” the firm said [...]

  • A White White Day

    Film Movement Brings ‘A White, White Day’ to the U.S. (EXCLUSIVE)

    OSLO  —  New-York based distributor Film Movement has acquired U.S. rights to critically-lauded Icelandic drama “A White, White Day,” today’s opening film at New Nordic Films in Haugesund. In a separate deal, sales agent New Europe Film Sales has closed French-speaking Canada with Funfilm and English-speaking Canada with Game Theory. Hlynur Pálmason’s sophomore pic, “A [...]

  • (from left) Deckard Shaw (Jason Statham)

    Korea Box Office: ‘Hobbs & Shaw’ Topples ‘Exit,’ ‘Roar to Victory’  

    Opening on Wednesday, “Fast & Furious Presents: Hobbs & Shaw” debuted on top of the South Korean box office. Showing on some 1,311 screens nationwide, the UPI release earned $15.1 million from 2.03 million admissions over five days. That included the four-day National Liberation Day weekend. “The Battle: Roar to Victory” remained in second. The [...]

  • Tracy Morgan Netflix stand-up special

    Film News Roundup: Tracy Morgan Joins Eddie Murphy's 'Coming 2 America'

    In today’s film news roundup, Tracy Morgan and Michael Rooker book roles in major movies, and Gravitas buys “Christmas Break-In.” CASTINGS Tracy Morgan has signed on to appear in Eddie Murphy’s “Coming 2 America” sequel as the brother of Lesley Jones’ character. “Hustle & Flow” helmer Craig Brewer is directing the project with Murphy, Kevin [...]

  • Spider-Man Far From Home

    'Spider-Man: Far From Home' Gets Re-Release With New Scene

    Sony Pictures is re-releasing “Spider-Man: Far From Home” with a new action scene. Starting Aug. 29, a new extended cut, featuring four minutes of a never-before-seen action sequence, will be released in theaters in the United States and Canada. The film will also be available in IMAX and large formats in select locations. “Spider-Man: Far [...]

  • Matthew Modine

    Supporters Back Matthew Modine After Clumsy Joke at SAG-AFTRA Meeting

    More than 100 women, including Ellen Barkin and Allison Janney, have voiced support for Matthew Modine’s campaign for SAG-AFTRA presidency, following a joke at a SAG-AFTRA meeting that some decried as misogynist. With voting set to conclude on Aug. 28, the campaigns have featured vitriolic attacks between supporters of Modine, secretary-treasurer Jane Austin and incumbent [...]

  • Lady Gaga

    Variety Earns 14 Folio: Eddie & Ozzie Award Nominations

    Variety has received 14 Folio: Eddie & Ozzie award nominations for its coverage of the entertainment industry over the past year. The awards gala, which will take place at The Hilton Midtown in New York City on Oct. 30, celebrates publications that have demonstrated impressive investigative journalism, in addition to thoughtful digital and print design. [...]

More From Our Brands

Access exclusive content