×
You will be redirected back to your article in seconds

Fox promotes Peikoff

Exec lifted to senior VP gig

Michael Peikoff has been promoted to senior VP for 20th Century Fox’s licensing and merchandising division.

Appointment comes as the company’s preeminent media property, “The Simpsons,” takes on renewed merchandising elan via the release of its eponymous movie. Peikoff reports to Elie Dekel, exec VP of the unit.

With more than 20 years of entertainment licensing, marketing, business development and communications experience, Peikoff will now manage all internal and external communications for the licensing division as well as oversee the company’s retail marketing and licensed promotions initiatives in the U.S.

Peikoff told Daily Variety that in his role, he will be initially focused on expanding Fox’s presence at retail, particularly at Wal-Mart and Target; developing more initiatives for the company’s marquee TV franchises; and leveraging the Fox Sports brand.

In addition, there’s a whole new round of licensing and merchandising opportunities for the upcoming season of “The Simpsons” as well as for fledgling shows like “Don’t Forget the Lyrics,” for which Fox is in discussions with key toy and game partners.

“Michael’s insight, strong relationships and tenacity have helped propel licensing programs for ‘The Simpsons,’ ‘Family Guy’ and ‘Napoleon Dynamite,’ among others, while also helping to launch new business development initiatives,” Dekel said.

As a result of Peikoff’s promotion, VP of retail marketing Jeff Shapiro and VP of worldwide promotion Howard Nelson will report directly to him.

Since joining the Fox unit in October 2005, Peikoff has played an instrumental role in furthering both the revenue and licensee base for such brands as “The Simpsons,” “24” and the “Alien” franchise as well as archival intellectual properties from “MASH” to “The Princess Bride.”

Also under Peikoff’s aegis, Fox Sports inked with 15 licensees, from apparel to toys, publishing to recreation equipment.

Peikoff’s entertainment experience has included key stints at several major studios, including Sony and Warner Bros.

Peikoff started out as a member of the original marketing team that helped launch Fox Broadcasting with series “21 Jump Street” and “Married… With Children” as well as “The Simpsons.”

More Film

  • Osopez Pitches Toon Adult comedy 'Pleasefixers'

    Animation!: Costa Rica's Osopez Pitches 'The Pleasefixers'

    Costa Rican animation studio Osopez is developing 3D CGI black comedy series “The Pleasefixers,” its most ambitious project to date, which has been selected for pitching at Ventana Sur’s 3rd Animation! showcase. Co-created by Osopez’s Ariel Arburola and Carlos Redondo, the 12-episode, 23-minute TV show targets young adults and adults, aged 18-34. “Pleasefixers” follows a [...]

  • ‘The Goalkeeper’s’ Gory Patiño Teams With

    ‘The Goalkeeper’s’ Gory Patiño Teams with Luis Reneo on ‘Pseudo’

    Bolivia’s Gory Patiño, writer-director for his country’s Academy Award submission “The Goalkeeper” – also the highest grossing Bolivian film in 15 years – and his frequent filmmaking partner, Spain’s Luis Reneo, are participating in this year’s Ventana Sur films in progress section with their socio-political thriller “Pseudo.” The project was also selected as a finalist [...]

  • Roy Ashton

    Ventana Sur: The Gersh Agency’s Roy Ashton Talks Pitching 101

    BUENOS AIRES — Roy Ashton, responsible for packaging and selling projects to markets and operators such as Amazon for Hollywood’s The Gersh Agency, spoke to a standing-room-only crowd about the process of pitching successfully to the U.S. market ahead of a script workshop he attended Tuesday afternoon. Ashton emphasized the draw of storytelling on an international [...]

  • Ainbo

    Ventana Sur: CMG Pre-Sells ‘Ainbo’ to Over Half the World (EXCLUSIVE)

    BUENOS AIRES — Marking what looks very much like a new record for animation in Latin America, Edward Noeltner’s Cinema Management Group, the sales company behind Oscar-nominated “Loving Vincent,” has pre-sold “Ainbo – Spirit of the Amazon” to over half the planet. “Ainbo” was picked up by CMG in January 2017 off the first edition [...]

  • Breaking Glass Picks Up Romantic Drama

    Ventana Sur: Breaking Glass Picks up Threesome Drama ‘We Are Three’ (EXCLUSIVE)

    Breaking Glass Pictures has clinched North American rights to Argentine helmer-scribe Marcelo Briem Stamm’s ménage-a-trois drama “We Are Three,” (“Somos Tr3s”), which it first spotted at the Buenos Aires’ 2017 Ventana Sur. Breaking Glass CEO Rich Wolff and Ida Martins of Media Luna New Films closed the deal at this year’s Ventana Sur. The film’s [...]

  • Chile’s Powerful Producers Assn. Aims For

    Ventana Sur: Chile’s Producers Look to Take Industry to Next Level

    BUENOS AIRES — Oscar-winning Chilean producer Juan de Dios Larraín (“A Fantastic Woman”), Sebastián Freund, co-creator of Chile’s biggest ever B.O. hit, “Stefan vs. Kramer,” and Gabriela Sandoval, co-director of Sanfic, Chile’s biggest film event, Sanfic festival, are joining forces to haul Chile’s much vaunted cinema into the 21st century. They will be joined by [...]

  • Portugal’s Pepe Rapazote to lead Leonardo

    Ventana Sur: Portugal’s Pepe Rapazote Toplines Argentine Leonardo Brzezicki’s ‘Almost in Love’ (EXCLUSIVE)

    Portuguese actor Pêpê Rapazote (“Narcos,” “Shameless”) is toplining Argentine helmer-scribe Leonardo Brzezicki’s second feature, “Almost in Love.” The father-daughter drama is the third collaboration between Argentine shingle Ruda Cine and Rodrigo Teixeira’s RT Features of Brazil, a co-producer of such stellar titles as “Call Me by Your Name,” “Little Men,” “Patti Cake$” and “Frances Ha.” Derk-Jan [...]

More From Our Brands

Access exclusive content