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Columbia Mexico on ‘Road to Fame’

Production revs up on Issa Lopez comedy

Sony’s local production arm in Mexico is starting production today on its second feature, the comedy “Casi Divas” (“Road to Fame”).

Columbia Pictures Producciones Mexico has tapped Issa Lopez (“Efectos secundarios”) to direct. He also penned the screenplay for the company’s first local production, “Ninas Mal” (“Charm School”), which grossed $7 million in Mexico earlier this year. 

“Casi Divas,” based on an idea by Sony exec VP of creative advertising Ignacio Darnaude, stars Patricia Llaca, Julio Bracho, Maya Zapata, Ana Layevska, Diana Garcia and Daniela Schmidt. Luz Maria Rojas (“Once Upon a Time in Mexico,” “Mask of Zorro”) is producing.

Story centers on four ambitious young women from different corners of Mexico who are caught up in the frenzy that sweeps the country when a producer dreams up a nationwide talent search to cast the lead in his next big movie — even though the producer’s on-again, off-again lover is expected to get the part.

International distribution of the titles from Columbia Pictures Producciones Mexico will be handled by Sony Pictures Releasing Intl.

Sony previously acquired “El crimen del Padre Amaro,” which became the biggest Mexican film in 2002, when it grossed over $16 million locally.

It noted that establishment of the Mexican production entity was part of the acceleration of Sony’s international production activity, and it now has established local production presences in East Asia, France, Italy, Spain, Brazil and, most recently, India and Russia.

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