Atlas adds Groh to team

Exec joins from Cine-International

BERLIN — International film distributor Atlas Intl. has bolstered its sales team with the appointment of Susanne Groh, following the company’s recent takeover by Munich-based Entertainment Value Associates.

Formerly head of sales at Cine-International Filmvertrieb, Groh has been working in the film licensing business for more than 15 years.

In her new post Groh will work closely with Atlas co-toppers Philipp and Dieter Menz in overseeing the marketing of the company’s more than 500 titles, which include films such as the Lee Horsely starrer “The Sword and the Sorcerer,” Wes Craven’s “Last House on the Left” and German cult laffer “Maybe… Maybe Not.”

Fellow co-prexy Stefan Menz said Groh, “with her many years of experience in the industry, was a major win for our team.”

Groh exited Cine-Intl. following its recent takeover by Kinowelt Intl. in August.

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