HONG KONG — Indian studio group UTV Motion Pictures has hired Vikas Bahul to run Spotboy Motion Pictures, its new specialty label.
Spotboy will be operated as UTV’s second-string movie brand, handling the group’s smaller projects. (A spotboy in Indian cinema is a productions assistant who makes tea and runs errands.) A number of existing projects in development will be transferred to the new shop.
Bahul was previously business head at the GEC-backed SAB TV.
“A Khosla ka ghosla” would be a Spotboy film, “but a ‘Namesake’ would go under the UTV brand,” a company spokesman said. “It’s like 20th Century Fox and Fox Searchlight.”
“Our business has grown and we have numerous projects under way. Also, we are entering new markets and going international in the coming months, which made this the appropriate time for us to launch Spotboy Motion Pictures,” said UTV chief exec Ronnie Screwvala. “This brand will take over some existing projects but will largely develop its own fresh content.”