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Shoreline’s top film trio

The backstory on Ruskin, Eigen and Sweet

MORRIS RUSKIN, CEO

A self-proclaimed child of the James Bond era, Ruskin grew up loving big studio movies. “But at the same time, I’ll go see every indie film that comes out,” he says. Shoreline is also a combo of commercial films and more artsy passion projects. Since his start on “Glengarry Glen Ross” as a co-producer at 28, he’s remained active in production. He’s also big on nurturing new talent. “Sometimes we acquire films because we can go to the filmmaker upfront and say, ‘You know, I don’t think this is really the most salable film in the world, but I think it’s really, really interesting and unique.’ ”

SAM EIGEN, director, worldwide distribution

Working out of the Las Vegas office, it’s Eigen’s job to make sure that what happens in Vegas doesn’t stay there. With 10 years of experience creating and selling entertainment laser systems, Eigen first joined Shoreline as a consultant, then became director of worldwide marketing in 2003. Constantly traveling to markets and festivals, he stresses the importance of gauging buyers’ needs. “One thing we did here during CineVegas was put on a poker party for the buyers. We all got to really know each other, and we didn’t just talk about film. That’s the sort of thing that helps create relationships that really last.”

BRIAN SWEET, manager, sales

With a lifelong background in sales, Sweet came to Shoreline in 2003, brought on by former colleague Eigen. He shares Eigen’s passion for staying on top of market trends and fostering relationships. Sweet points to the sale of “The Signal,” in tandem with WMI’s Cassian Elwes, this year at Sundance to Magnolia Pictures as a major career high point.