LONDON — Pathe U.K. topper Francois Ivernel has been promoted to oversee Pathe’s combined British and French film production and distribution activities.

Ivernel will run the company in tandem with Marc Lacan, previously managing director of Pathe Distribution in France. Ivernel will oversee the film operations, while Lacan will be responsible for general management.

Both have the title of exec VP, reporting to Pathe’s chairman and owner, Jerome Seydoux.

As part of the restructuring, Ivernel’s deputy, Cameron McCracken, has been upped to managing director of Pathe U.K. McCracken will report to Ivernel and Lacan.

“The creation of a common management team between London and Paris is a great opportunity for Pathe to take advantage of its unique market presence in both countries,” commented Ivernel. “We at Pathe U.K. have had a tremendous few years, and I look forward to building on this in continued collaboration with Cameron. I’m equally enthusiastic about a stronger guiding role with regard to the company’s production and distribution activities in France.”

Ivernel has worked with Seydoux for more than 20 years, moving from Paris to head Pathe U.K. in 2000. The company’s recent movies include “The Queen,” “The Wind That Shakes the Barley,” “Volver” and “Crash.”

McCracken worked as a film lawyer before joining public-funding agency British Screen Finance and then moved to Pathe at the same time as Ivernel in 2000.

Lacan joined Pathe in 1997 from the French civil service. His new promotion is his second at Pathe in less than a year.

Pathe Distribution topper Olivier Granier ankled last September, and production topper Richard Pezet and Lacan, then assistant managing director, were both upped to take over joint responsibility for Pathe distribution in France, including theatrical and international sales. It’s unclear how the changes affect Pezet’s role.

Although its U.K. subsid has repped Pathe’s international arm for several years, the Gallic major’s Paris HQ has continued to produce and handle international sales of French films as well as acquire international films for the French market.

(Alison James in Paris contributed to this report.)