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Participant taps digital czar

Sexton named exec VP of digital

Adrian Sexton has joined Participant Prods. as exec VP in charge of digital to oversee the banner’s expansion into global media, the production of new programs and digital distribution. 

Sexton will shepherd the online campaigns for the Participant slate, which includes “Charlie Wilson’s War,” “The Kite Runner,” “S.O.P.,” “He Comes in Peace” and “The Visitor.”

“Adrian has the consummate background to develop a global media platform for us, integrating social action media, causes and community,” said Participant prexy Ricky Strauss. “His expertise will allow us to maximize the impact of our films by helping to connect our movies with an expanded audience before and after seeing our movies.”

Sexton most recently consulted with Participant on the DVD release of “An Inconvenient Truth,” “Fast Food Nation” and “The World According to Sesame Street.”

He co-founded consulting firm TAG Strategic with Ted Cohen. Before forming TAG, Sexton headed digital media at Lionsgate, where he oversaw digital campaigns for “Crash,” “Monster’s Ball,” “Fahrenheit 9/11,” “Madea’s Family Reunion” and the “Saw” movies.

Prior to Lionsgate, Sexton was the new-media director at Mediapact Capital. He also worked at Sony, HBO Pictures, Fox and Saban.

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