Bonnie Abaunza and Liana Schwarz have been named VPs of social action campaign development and operations at Participant Prods.
Duo will be responsible for the conception, development and execution of individual campaigns for Participant films. The company’s slate will be divided equally between the two.
Abaunza had been director of Artists for Amnesty, a division of Amnesty Intl., since 2001. Working as chief liaison to the entertainment industry, she spearheaded an ongoing campaign to cultivate relationships with celebrity spokespersons who use their visibility to support critical human rights and social justice issues, among other projects.
Before that, Abaunza was VP of Billabong Prods.
Schwarz most recently served as political director for Laurie and Larry David, as well as an adviser to the David Family Foundation, overseeing the Davids’ political and charitable activities. She also served as exec director of the Stop Global Warming Virtual March and served a strategic role in Laurie David’s global warming projects.
Schwarz and Abaunza will report directly to Participant exec VP of social action and advocacy John Schreiber.
Participant’s upcoming slate includes Mike Nichols’ “Charlie Wilson’s War,” Marc Forster’s “The Kite Runner” and Jonathan Demme’s docu “Carter,” which chronicles Jimmy Carter’s recent book tour.