Overture keen on Keen

Unit hires new senior VP of worldwide publicity

Newly minted Overture Films has tapped Adam Keen to head publicity operations as senior VP of worldwide publicity.

He’ll manage domestic and international publicity for theatrical releases, as well as corporate communications, reporting to Peter Adee, president of worldwide marketing, distribution and new media.

Keen most recently served as veepee at I/D Public Relations, where he launched and supervised the company’s entertainment and brand strategies division. His clients included Fox Searchlight, Starbucks Entertainment, J. Lindeberg, M.A.C., First Look and Overture.

He previously served as senior VP of special projects at MGM and UA for five years.

Upcoming releases for Overture include “Mad Money,” “Ferris Wheel,” “105 Degrees and Rising” and “Last Chance Harvey.”

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