STOCKHOLM — In January, Nordisk Film opened offices and its own distribution operation in Norway and Sweden, adding to the operations the company already has in Denmark and Finland.
The reason: The 100-year-old company wants the same execs to follow every film from the beginning to the end through the distribution chain.
“We are so far the only company in the world who works like this, but I am sure that within five years everyone will do the same,” says Mikkel Berg, managing director for film distribution at Nordisk.
Previously, Nordisk used Sony Pictures in Sweden and Norway for theatrical and DVD distribution.
“We had a good cooperation with Sony, but they did not have the same vision as we have,” Berg says. “The people who work in theatrical and video in companies like Sony often do not even know each other. We want to think long-term when it comes to every film that we release. The development of the different windows is going so fast, and my ambition is to follow every film throughout.”
So at Nordisk the same execs are involved in the distribution of a film on all platforms, and the same publicity people work on the film throughout its theatrical , DVD and TV life.
When it comes to local product, the same execs are involved from the very first meeting with the producers and directors through to the distribution of the finished product.
“This makes us unique compared to all other distributors in Scandinavia,” Berg says.
Although the Stockholm and Oslo offices are just getting rolling, “It’s going real well,” says Berg. “Everyone we talk to says that this is the only real and efficient way to work. And now we are going to prove that we are right.”
Nordisk is very busy not only in distribution but also in the production of local films.
“Our ambition and our strategy is to be a substantial player in local film production,” says Berg.
To that end, the company has partnered with Finnish major Solar Films. In Norway, it has linked with production company 4 1/2 , and will handle distribution of the new Marius Holsat film “Mirush” in all four Scandinavian countries.
“In Sweden we have Ake Sandgren’s new film ‘The One You Love’ ready for a fall premiere, and we are involved in several other projects,” Berg says. “We are very active, and we are very willing to go into partnerships.”
In Denmark, Nordisk has actress Paprika Steen’s helming debut “‘Til Death Do Us Part” and kidpic “Karlas Kabale” on deck. On the production side, the pan-Scandi company has an animated film and a new production by helmer Nils Malmros on the sked.
“Nordisk has created a totally new structure and it has now been completed all through Scandinavia. It’s a new and creative form of distribution,” says Berg.