The newly created marketing venture between 20th Century Fox and Walden Media is beefing up its staff.
Joining Fox-Walden marketing prexy Jeffrey Godsick are Eric Alan, senior VP of creative advertising; Heather Johnson Phillips, senior VP of publicity; Lisa Bay Adams, VP of marketing and promotions; and Jason Rein, director of creative content.
Unveiled last summer, Fox-Walden will specialize in the marketing of mostly PG-rated family films produced by Fox and Walden. Fox will distribute all the pics the company markets.
Fox-Walden’s first release will be “The Dark Is Rising,” a feature adaptation of Susan Cooper’s novel series directed by David Cunningham and produced by Marc Platt. Pic will be released Sept. 28.
Company also will market “Mr. Magorium’s Wonder Emporium,” a Mandate Pictures co-production directed by Zach Helm and starring Dustin Hoffman and Natalie Portman.
Alan previously served as creative director at Trailer Park, where he worked on theatrical and TV campaigns for Pixar, Disney, Paramount, Fox and Sony. Phillips previously worked as VP of publicity for 20th Century Fox, overseeing the campaigns for pics such as “The Family Stone,” “Eragon” and the upcoming “Fantastic Four: Rise of the Silver Surfer.” She began her career in the Gotham offices of Miramax Films. Adams was most recently director of marketing and promotions at Anschutz Film Group, based in L.A., where she developed the promotional campaigns with the distributors of AFG projects including “The Chronicles of Narnia,” “Charlotte’s Web” and “Bridge to Terabithia.” She also created strategic partnerships with orgs involved in education and youth development. Prior to joining AFG, she was marketing manager of national promotions at Walt Disney Studios. Rein, who will report to Allen, started his career at 20th Century Fox as a post-production coordinator working for the prexy of feature post-production. He then served stints as an assistant to Scott Rudin and Baz Luhrmann. Prior to joining Fox-Walden, Rein was the digital content producer at Fox Atomic, where he produced shorts for the theatrical marketing department.