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Columbia lifts Zachary Eller

Exec promoted to global promo post

Zachary Eller has been upped to VP of global promotions for the Columbia TriStar Marketing Group.

Eller will oversee all international promotions for the studio, including negotiating and executing partnerships for local market campaigns. He reports to Mary Goss Robino, senior VP of global marketing partnerships.

Eller joined the studio six years ago. Most recently, he was exec director for the global promotions office. Previously, he was director of media promotions for Sony Pictures Digital.

He has helped orchestrate the international campaigns for the “Spider-Man” movies, “Casino Royale” and “Men in Black II.” He’s currently working on the Will Smith starrer “John Hancock” and “Angels & Demons.”

Previously, Eller served stints at Warner Bros. and Imax. He began his career in CAA’s agent trainee program.

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