You will be redirected back to your article in seconds

Blowtorch will ignite films

Company negotiating with major theater chains

Blowtorch Entertainment has secured more than $50 million to create a media company that will target the college/young-adult audience with films and other visual content.

Blowtorch was established by entertainment, technology and advertising biz veterans. Its vision is to match youth-oriented pics with innovative releasing models for online, theatrical or mobile. Company will launch a three-year stream of feature films and shortform content to be released on hundreds of screens in college markets. Execs also plan to build a Blowtorch.com online community.

Blowtorch will produce or acquire five or six movies and release them during the school year in college markets, building “blowtorch” events around them both on-campus and in theaters. Plan is for Thursday-Sunday engagements on a few hundred screens; if Blowtorch believes a pic is worthy of a larger audience, it plans to bring in partners to release on 1,000-1,500 screens.

Company is in negotiations with major theater chains, including Regal, AMC and Landmark.

“Our goal is not to move faster than the market,” Blowtorch CEO Kelly Rodriques said. “We’ll see where the real business is in two years.”

Blowtorch’s first movie, the teen thriller “You Are Here,” produced by Blowtorch board member Paul Schiff and directed by Henry Pincus, will be released in the spring.

Vivendi Visual Entertainment has been tapped to distribute Blowtorch films on DVD.

Besides Rodriques, who helped found the interactive marketing group at Ogilvy & Mather, execs include media group president Steve Weinswig, formerly North American chief operating officer of Arc Worldwide, and chief content officer Rich Hull, a film, television and documentary producer (“She’s All That,” “Daddy Day Camp”).

More Film

  • Film Director Diversity Report: DGA Says

    Feature Film Director Diversity Remains Low, Directors Guild Reports

    Blowtorch Entertainment has secured more than $50 million to create a media company that will target the college/young-adult audience with films and other visual content. Blowtorch was established by entertainment, technology and advertising biz veterans. Its vision is to match youth-oriented pics with innovative releasing models for online, theatrical or mobile. Company will launch a […]

  • Awkwafina

    Awkwafina, Tzi Ma, Diana Lin to Star in Lulu Wang's Family Movie

    Blowtorch Entertainment has secured more than $50 million to create a media company that will target the college/young-adult audience with films and other visual content. Blowtorch was established by entertainment, technology and advertising biz veterans. Its vision is to match youth-oriented pics with innovative releasing models for online, theatrical or mobile. Company will launch a […]

  • Hereditary Movie

    Visual Effects Artist's Miniature Sets, Dioramas Enhance ‘Hereditary’

    Blowtorch Entertainment has secured more than $50 million to create a media company that will target the college/young-adult audience with films and other visual content. Blowtorch was established by entertainment, technology and advertising biz veterans. Its vision is to match youth-oriented pics with innovative releasing models for online, theatrical or mobile. Company will launch a […]

  • THE BAND / PAUL BUTTERFIELD AND

    Paul Butterfield Documentary 'Horn From the Heart' Bought by Abramorama (EXCLUSIVE)

    Blowtorch Entertainment has secured more than $50 million to create a media company that will target the college/young-adult audience with films and other visual content. Blowtorch was established by entertainment, technology and advertising biz veterans. Its vision is to match youth-oriented pics with innovative releasing models for online, theatrical or mobile. Company will launch a […]

  • Actress Ella Purnell Talks About Role

    'Sweetbitter' Actress Ella Purnell on Transition From Child to Adult Roles

    Blowtorch Entertainment has secured more than $50 million to create a media company that will target the college/young-adult audience with films and other visual content. Blowtorch was established by entertainment, technology and advertising biz veterans. Its vision is to match youth-oriented pics with innovative releasing models for online, theatrical or mobile. Company will launch a […]

  • Akon (Singer, Businessman)Variety Studio Presented By

    Akon Blasts Donald Trump as He Contemplates Running for President in 2020

    Blowtorch Entertainment has secured more than $50 million to create a media company that will target the college/young-adult audience with films and other visual content. Blowtorch was established by entertainment, technology and advertising biz veterans. Its vision is to match youth-oriented pics with innovative releasing models for online, theatrical or mobile. Company will launch a […]

  • Moviepass

    Struggling MoviePass Launches $164 Million Bond Sale

    Blowtorch Entertainment has secured more than $50 million to create a media company that will target the college/young-adult audience with films and other visual content. Blowtorch was established by entertainment, technology and advertising biz veterans. Its vision is to match youth-oriented pics with innovative releasing models for online, theatrical or mobile. Company will launch a […]

More From Our Brands

Access exclusive content