Argentine actors are back out on strike after calling off a deal with producers and broadcasters that would have given them higher pay and shorter working hours but which failed to address payment for product placement.
The Argentine Assn. of Actors (AAA) had returned to work Dec. 4 following a six-day stoppage after accepting a cut in studio shifts to nine hours a day from 11 and pay rises of 84% to 172%.
But thesps also want a cut of the money raised from product placement in comedies, dramas and telenovelas.
But producers are unwilling to move on this as they increasingly rely on product placement to cover some 20% of a show’s costs.
Thesps complain this is limiting job opportunities because an advertiser using product placement is less likely to make a traditional commercial employing actors.
Thursday’s clash threatens to stall production of new series including teen romance “4×4” for Artear-Canal 13 and musical sitcom “B&B” for Telefe.
Broadcasters rely on series from local indie producers for 75% of their programming and much of their ad revenue.