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Lionsgate in at Red Cross

Duo team for 'Give Til It Hurts' blood drive

In one of the more unorthodox marketing pairings in moviedom, Lionsgate and the American Red Cross are teaming for this year’s “Give Til It Hurts” blood drive, which benefits the Red Cross.

The event will coincide with the Oct. 26 bow of “Saw IV.” It is the fourth year of “Saw” blood drives, but the first one officially blessed by the Red Cross.

Since the first “Saw” blood drive in 2004, “Saw” fans have donated nearly 38,000 pints of blood. Collection totals have doubled year after year: During the 2004 inaugural drive, 4,200 pints were collected; in 2005, 10,000 pints were collected; and in 2006, 23,493 pints were collected, resulting in tens of thousands of lifesaving blood transfusions.

Tobin Bell, who portrays the villain Jigsaw, will be featured in several public service announcements announcing the drives.

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