×
You will be redirected back to your article in seconds

Independent windows shrinking

Distributor Truly Indie blurring lines

The issue of shrinking distribution windows has been a bugaboo in Hollywood over the past year, as exhibs fret that auds won’t come to theaters if they know a DVD rollout of a pic is looming.

But Truly Indie — an indie distribution arm of 2929 Entertainment, which owns the Landmark cinema chain — is blurring the lines even further, following 2929’s earlier experiments with windows tinkering.

2929 was a pioneer when it released “Bubble” in theaters and via its cable channel HDNet simultaneously. That was the first in a series of pics the company is releasing day and date in various platforms.

For the Truly pic “The Prisoner, or: How I Planned to Kill Tony Blair,” opening April 6, newspaper ads listed its bigscreen locations, but also reminded, “Add it to your Netflix queue!”

The movie will bow June 5 on DVD.

Move is part of a partnership beween Truly and Netflix to pump these smaller pics on any platform.

Then again, Truly is basically a rental system for indie filmmakers to get pics into the marketplace that didn’t get snapped up by distribs.

So whether auds catch the pic now or later, proceeds can wind up in the producers’ pockets.

More Film

  • Dami Im and Bong Joon-Ho'Parasite' premiere,

    ‘Parasite’ Wins Sydney Film Festival

    “Parasite,” the South Korean black drama that previously won the Palme d’Or at Cannes, was Sunday named as the winner of the Sydney Film Festival. After collecting a cash prize of A$60,000 ($41,200), at Sydney’s State Theatre, “Parasite” director said: “This Festival is really amazing, especially the audience…really special and extraordinary. This is the most [...]

  • China Film Group's Jiang Ping

    Shanghai: China Studio Chiefs Debate Winter Chills and U.S. Rivalry

    The Shanghai International Film Festival pulled off the impressive feat of assembling leading executives from seven of China’s top film studios. Their discussion focused on the problems that have recently beset the production sector and the industry’s relationship with Hollywood. “The film industry achieved great things in 2018, but it was also the year that [...]

  • Chinese President Xi Jinping claps while

    Propaganda Films to Dominate Chinese Theaters in Anniversary Year

    A presentation at the Shanghai International Film Festival on Sunday shed light on the welter of propaganda films that will compete with Hollywood blockbusters for the attention of Chinese cinema goers in the second half of this year. This year is laden with political significance for China’s ruling Communist Party. It is 100 years since [...]

  • Leung Chiu-wai

    Tony Leung to Star in Shanghai Film Group's 'Fox Hunt' Police Action Film

    Hong Kong’s Tony Leung Chiu-wai and mainland China’s Duan Yihong will head the cast of the Shanghai Film Group’s upcoming “Fox Hunt.” The film is based on real live events and depicts the activities of Operation Fox Hunt, a worldwide anti-corruption initiative managed by China’s Ministry of Public Security. The operation seeks to find and [...]

  • Wings Over Everest

    Terence Chang's 'Wings Over Everest' Set to Swell China's Rescue Film Genre

    “Wings over Everest,” a new action adventure film from veteran producer Terence Chang and “Wolf Warrior 2” producer Lu Jianmin, is poised to join the burgeoning Chinese sub-genre of rescue movies.   The Chinese- and English-language film stars Chinese actress Zhang Jingchu (“Project Gutenberg”; “Mission Impossible: Rogue Nation”), Japanese actor Koji Yakusho (“Babel”; “Memoirs of a [...]

  • The Eight Hundred (The 800)

    China Film Marketing Firms Must Adapt To Internet Age, Says Huayi's Jerry Ye

    Huayi Brothers Pictures CEO and media group VP Jerry Ye made no mention Sunday of the abrupt cancellation of the premiere for his firm’s highly anticipated war epic “The Eight Hundred,” which was set to be the Shanghai Intl. Film Festival’s opening film the night before. Instead, he looked to the future at a panel [...]

  • The Meg

    Chinese Script Development Requires A Different Touch, Top Producers Say

    Leading film producers highlighted the challenges of developing good scripts in China and abroad at a panel during the Shanghai International Film Festival on Sunday. Wanda Media GM Jiang Wei (aka Wayne Jiang) recommended that producers remain aware of the real differences between the scriptwriting process for Chinese productions versus international and co-productions. The fundamental [...]

More From Our Brands

Access exclusive content