Ferrari shifts gears at Warner Bros.

Exec to head up Italian division

ROME — Warner Bros. has upped Paolo Ferrari, its long-time key Italian exec, to president and managing director, Warner Bros. Entertainment Italy.

The move will expand Ferrari’s management mandate to overseeing all of Warner Bros. businesses in Italy, including increasing local production activity and its Italo homevid and television distribution units.

Ferrari’s was previously managing director, Italy, of Warner Bros. Pictures International.

Of late Warner Bros. has stepped up production activities in Italy. Recent titles it co-produced and distributed include hit teen romancer “I Want You” and generational comedy “My Brother is an Only Child,” which unspooled in Cannes.

“We’ve found the company manager structure allows us to best harness and maximize our resources in key overseas territories and we’re looking to Paolo to help us fully realize our efforts in Italy,” said Warner Bros. chairman and CEO Barry Meyer in a state-ment.

A Warner Bros. staffer for 17 years and one of Italy’s most respected industryites, Ferrari is prexy of Italian motion picture association ANICA.

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