‘Simpsons’ breaks Italian records

Best ever opening by an animated film

ROME — “The Simpsons Movie” has hit an Italo homer, scoring the country’s record opening for an animated feature with $8.2 million on 700.

Boosted by a massive marketing push and rave reviews, the first “Simpsons” feature narrowly bested the Italo animation benchmark set just two weeks ago by “Shrek the Third.”

More significantly, the Homer and Bart pic pulled a $13,300 per-screen average — the highest scored by a non-Italian movie ever, and the third alltime best per-screen take, after local smashes “I Want You” and “Manual of Love.”

Praising its global appeal, La Repubblica last week in a front-page piece called the Matt Groening franchise “one of the alltime masterpieces of planetary pop culture.”

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