MTV launches video awards

Gold, platinum prizes for top players

MTV Intl. has launched an awards system to recognize the success of musicvideos on its network of music channels outside the U.S.

Similar to the structure of the recording industry’s platinum and gold awards for single and album sales, MTV Intl.’s talent and music division will bestow a gold award on any musicvideo that receives 3,000 plays across the MTV network, while 6,000 plays will achieve platinum status.

The first kudos have been collated using data from Feb. 1 to June 30 from 39 MTV channels around the world, including MTV Italy, Africa, Australia, Brazil, Japan, the U.K., Russia, Holland and Sweden.

Gwen Stefani’s “Sweet Escape” topped the list with more than 11,000 plays, followed by Nelly Furtado’s “All Good Things Come to an End,” which achieved more than 9,000 plays.

“The awards reflect which videos had the most impact both with our channels and with the viewers. American acts didn’t seem to appreciate how big their videos are around the world, so we’ve had some great positive reaction from artists,” said Jamie Caring, senior VP, talent and music international, adding that MTV had already handed out some awards.

Popular on Variety

More Film

  • Rules Don't Apply

    Warren Beatty and Arnon Milchan Settle Suit Over 'Rules Don't Apply' Flop

    Arnon Milchan and Warren Beatty have settled their two-year legal battle over the disastrous release of “Rules Don’t Apply,” Beatty’s period drama about Howard Hughes. Milchan’s attorneys have filed a notice with the court dismissing his suit against Beatty. Terms of the settlement were not disclosed. Milchan’s company, New Regency, sued Beatty and other investors [...]

  • Brazil's President Jair Bolsonaro attends a

    Bolsonaro LGBTQI Outburst, Subsidy Freeze, Stirs Outrage

    Ramping up the drive into censorship in Brazil, its Minister of Citizenship, Omar Terra, has suspended a call for applications for governmental TV funding – until new criteria are established for its application. The country’s secretary for culture, Henrique Pires, who reports to Terra, has resigned in protest of the incentive freeze. The suspension, for [...]

  • Adam Brody'Ready or Not' film premiere,

    Adam Brody to Executive Produce, Star in 'The Kid Detective'

    “Ready or Not’s” Adam Brody has signed on to star in “The Kid Detective.” Sophie Nelisse will co-star in the dramedy from writer-director Evan Morgan. Brody will star as a once-celebrated kid detective, now 31, who continues to solve the same trivial mysteries between hangovers and bouts of self-pity until a 16-year-old client (Nelisse) brings [...]

  • Alita: Battle Angel VFX

    How Previsualization Helps Create Pitches for Projects Like 'Alita: Battle Angel'

    Filmmakers are increasingly using previsualization, a now-standard technique for planning highly technical shots and sequences, as a tool for pitching a project to production companies, investors and studio executives — before a single full scene has actually been shot. More creatives are relying on the technique, dubbed “pitchvis,” to fashion a compelling and engaging presentation [...]

  • Theo Von arrives at the Global

    Chris Pratt's 'Ghost Draft' Adds Comedian Theo Von

    Comedian Theo Von has boarded the sci-fi thriller “Ghost Draft” starring Chris Pratt. “Lego Batman” filmmaker Chris McKay is directing Skydance and Paramount’s upcoming film, which stars “Handmaid’s Tale” star Yvonne Strahovski alongside Pratt. J.K. Simmons and “GLOW’s” Betty Gilpin are also in talks to join the pic. Written by Zach Dean and Bill Dubuque, [...]

More From Our Brands

Access exclusive content