You will be redirected back to your article in seconds

MTV launches video awards

Gold, platinum prizes for top players

MTV Intl. has launched an awards system to recognize the success of musicvideos on its network of music channels outside the U.S.

Similar to the structure of the recording industry’s platinum and gold awards for single and album sales, MTV Intl.’s talent and music division will bestow a gold award on any musicvideo that receives 3,000 plays across the MTV network, while 6,000 plays will achieve platinum status.

The first kudos have been collated using data from Feb. 1 to June 30 from 39 MTV channels around the world, including MTV Italy, Africa, Australia, Brazil, Japan, the U.K., Russia, Holland and Sweden.

Gwen Stefani’s “Sweet Escape” topped the list with more than 11,000 plays, followed by Nelly Furtado’s “All Good Things Come to an End,” which achieved more than 9,000 plays.

“The awards reflect which videos had the most impact both with our channels and with the viewers. American acts didn’t seem to appreciate how big their videos are around the world, so we’ve had some great positive reaction from artists,” said Jamie Caring, senior VP, talent and music international, adding that MTV had already handed out some awards.

More Film

  • Jim Jarmusch in 'Carmine Street Guitars'

    Film Review: 'Carmine Street Guitars'

    “Carmine Street Guitars” is a one-of-a-kind documentary that exudes a gentle, homespun magic. It’s a no-fuss, 80-minute-long portrait of Rick Kelly, who builds and sells custom guitars out of a modest storefront on Carmine Street in New York’s Greenwich Village, and the film touches on obsessions that have been popping up, like fragrant weeds, in [...]

  • Missing Link Laika Studios

    ‘Missing Link’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, Annapurna Pictures claims the top spot in spending for the second week in a row with “Missing Link.” Ads placed for the animated film had an estimated media value of $5.91 million through Sunday for [...]

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

  • Roman Polanski extradition

    Academy Responds to Roman Polanski: 'Procedures Were Fair and Reasonable'

    UPDATE: The Academy of Motion Picture Arts and Sciences has responded to a lawsuit from director Roman Polanski that claimed he was unfairly expelled from the organization behind the Oscars. “The procedures taken to expel Mr. Polanski were fair and reasonable. The Academy stands behind its decision as appropriate,” a spokesperson said. The Academy’s statement [...]

  • Lorraine Warren dead

    Lorraine Warren, Paranormal Investigator Who Inspired 'The Conjuring,' Dies at 92

    Lorraine Warren, paranormal investigator and demonologist whose life inspired franchises like “The Conjuring” and “The Amityville Horror,” has died. She was 92. Warren’s son-in-law Tony Spera confirmed the news. Spera said on Facebook, “She died peacefully in her sleep at home.” He continued, “She was a remarkable, loving, compassionate and giving soul. To quote Will [...]

More From Our Brands

Access exclusive content