MUMBAI — Warner Bros. Motion Picture Imaging and India’s Prasad Corp have formed a strategic alliance intended to provide digital post production and restoration services to Indian, Hollywood and int’l film companies.
Restoration in India has already begun on triple Oscar winning 1962 romancer “How the West was won,” which was originally shot in Cinerama.
Companies will pool resources, skills and capacity and build a dedicated high speed line between them enabling speedy transfer of content between the Burbank and Chennai facilities.
Hollywood firms are increasingly attracted by India’s technical capacities. Country, which is a growing entertainment market, is also seen as a global IT sector leader and boasts labor costs a fraction of those in the U.S. Earlier this year Sony acquired a majority stake in another Chennai company FrameFlow, which it will integrate into its Sony Pictures Imageworks unit (Variety, Feb 21, 2007.) Although Indian films rarely boast high quality effects companies such as Eros Entertainment is investing $5 million in Eyeqube Studios, a start-up Indian visual effects company with multi-Emmy-winner Charles Darby.
“We have an extensive set of tools for post production and restoration that we can apply to our various project and the Prasad facility can handle standard def, 2K and 4K and it shares our own commitment to excellence,” Chuck Dages, executive VP, emerging technology, Warner Bros. Technical Operations, said. “In addition to bringing our combined skills to each other’s projects, the time difference between the two companies will allow us to work on projects twenty four hours a day.”
“This (alliance) is going to enable us to share their considerable knowledge and experience from the global market and will enable us to add considerable value,” Sai Prasad of Prasad, said.
Prasad Corporation is a member of the 50 year old Prasad Group which is the largest post production services provider in Indi and introduced use of digital intermediates to India.