Sony Pictures Television Intl. (SPTI) has sealed a day-and-date video-on-demand licensing deal with South Korean broadband provider Hanaro Telecom.

First title to release on Hanaro’s HanaTV will be “Spider-Man 3,” with “Surf’s Up” and the Bruce Willis and Halle Berry thriller “Perfect Stranger” to follow.

Deal is first time day-and-date VOD, homevideo and DVD releasing has been tried in the Korean market. Sony Television recently struck a similar deal in Singapore with SingTel’s mioTV service, which launched in August.

Additionally, SPTI licensed electronic sell-through rights for current and library movies to Hanaro, allowing HanaTV subscribers to download-to-own onto their set-top boxes, PCs and plug-and-play devices. This is the first time that SPTI has licensed these rights in South Korea.

HanaTV was launched in July 2006 and after 12 months in operation had 540,000 subscribers to its “near IPTV” service.

“The high broadband penetration and widespread practice of digital downloading in South Korea makes it an ideal market to roll out an electronic sell-through service for our movies,” said Chung Soo-jin, SPTI executive director, licensing.

“This is the beginning of more groundbreaking deals with content providers from around the world,” said Stephen Kim, head of content division Hanaromedia.