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The Pusan market is serving as a launch pad for Taiwan’s first specialist international sales outfit.

Joint Entertainment is fronted by radio talk-show hostess Diva Yang and backed by multi-hyphenate James C. Liu.

“Joint Entertainment was launched by James two years ago as a distributor, but the decision to move into sales was brought to us a few months back at the Taipei festival when it was approached by other producers,” Yang said. “There’s no other company doing this right now in Taiwan.”

Delayed by Typhoon Krosa, but en route, Yang and Liu arrive in Pusan with seven pics on their slate.

The lineup is headed by Singing Chen’s “God Man Dog,” which plays in Pusan’s New Currents competition. Pic sees three alienated folk from different walks of life brought together by a fatal car accident.

Already attracting attention is “The Most Distant Course,” which appeared in the Venice fest’s Critics Week section and “Keeping Watch,” a romantic suspenser helmed by Cheng Fen Fen and produced by Liu.

Next us is “The Wall Passer,” a sci-fi fantasy by Hung Hung (ed, sic) which preemed in Taipei and later this month appears in competish in Tokyo.

Yang will take the new banner to Tokyo’s TIFFCOM and to next month’s American Film Market in Santa Monica. Further out plans become vaguer.

“We started the sales business a month ago and are learning as we go on,” Yang said.