You will be redirected back to your article in seconds

Virgin mobile effort fizzles

British Telecom nixes unit

Blighty’s fledgling mobile TV sector is faltering following British Telecom’s decision to ax Virgin Mobile’s mobile TV operation less than a year after launch.

Death is due to lack of interest — less than 10,000 people signed up despite a $5 million marketing campaign featuring ex-“Baywatch” star Pamela Anderson.

Failure is blamed partly on the fact that the service only had five channels viewed on a clunky handset, nicknamed the lobster, which lacked the designer cred craved by young, style-conscious U.K. cell phone users,

Meanwhile, the European Commission is encouraging a competing mobile TV technology capable of offering a wider variety of stations.

More Digital

  • Scopely - Warner Bros. Interactive -

    Looney Tunes Battle Game on Deck from Warner Bros., Scopely

    Blighty’s fledgling mobile TV sector is faltering following British Telecom’s decision to ax Virgin Mobile’s mobile TV operation less than a year after launch. Death is due to lack of interest — less than 10,000 people signed up despite a $5 million marketing campaign featuring ex-“Baywatch” star Pamela Anderson. Failure is blamed partly on the […]

  • MoviePass card

    MoviePass Cuts Film Selections for Subscribers to Six-Seven Titles per Day

    Blighty’s fledgling mobile TV sector is faltering following British Telecom’s decision to ax Virgin Mobile’s mobile TV operation less than a year after launch. Death is due to lack of interest — less than 10,000 people signed up despite a $5 million marketing campaign featuring ex-“Baywatch” star Pamela Anderson. Failure is blamed partly on the […]

  • Instagram

    U.K. Competition Watchdog Investigates Social Media Influencers

    Blighty’s fledgling mobile TV sector is faltering following British Telecom’s decision to ax Virgin Mobile’s mobile TV operation less than a year after launch. Death is due to lack of interest — less than 10,000 people signed up despite a $5 million marketing campaign featuring ex-“Baywatch” star Pamela Anderson. Failure is blamed partly on the […]

  • Samsung Odyssey+ VR Headset Makes FCC

    Samsung Prepping Launch of New Odyssey+ VR Headset

    Blighty’s fledgling mobile TV sector is faltering following British Telecom’s decision to ax Virgin Mobile’s mobile TV operation less than a year after launch. Death is due to lack of interest — less than 10,000 people signed up despite a $5 million marketing campaign featuring ex-“Baywatch” star Pamela Anderson. Failure is blamed partly on the […]

  • Music Streaming Revenue placeholder

    Fraud Has Become the Latest Hurdle for Music Streaming

    Blighty’s fledgling mobile TV sector is faltering following British Telecom’s decision to ax Virgin Mobile’s mobile TV operation less than a year after launch. Death is due to lack of interest — less than 10,000 people signed up despite a $5 million marketing campaign featuring ex-“Baywatch” star Pamela Anderson. Failure is blamed partly on the […]

  • Dylan Byers Jumps to NBC News,

    Dylan Byers Jumps to NBC News, MSNBC From CNN

    Blighty’s fledgling mobile TV sector is faltering following British Telecom’s decision to ax Virgin Mobile’s mobile TV operation less than a year after launch. Death is due to lack of interest — less than 10,000 people signed up despite a $5 million marketing campaign featuring ex-“Baywatch” star Pamela Anderson. Failure is blamed partly on the […]

  • Oculus Rift CES 2017

    HTC Brings Viveport VR Store and Subscription Service to Oculus Rift

    Blighty’s fledgling mobile TV sector is faltering following British Telecom’s decision to ax Virgin Mobile’s mobile TV operation less than a year after launch. Death is due to lack of interest — less than 10,000 people signed up despite a $5 million marketing campaign featuring ex-“Baywatch” star Pamela Anderson. Failure is blamed partly on the […]

More From Our Brands

Access exclusive content