Premiere extends Web empire

Company buys Spox stake

BERLIN — Digital pay platform Premiere continues its expansion into the Internet with Spox, a new Web portal that brings information, user interaction and live sports coverage onto one site.

The paybox will initially hold a 40% stake in the company along with an option for a majority share. Fellow shareholders include investment group Media Ventures, Manuel Lopez, former head of sales and marketing at sports portal Sport1, and Ruediger Schulze, former finance chief at ProSiebenSat 1’s multimedia division SevenOne Intermedia.

Lopez and Schulze will co-manage Spox, which is set to launch in the fall.

“With Spox, we will be starting a completely new sports portal in which the focus will be squarely on the Internet user,” said Lopez.

Spox will be primarily financed through advertising and partnerships, although pay content is also part of the equation.

Carsten Schmidt, head of Premiere’s Sports & New Business, called Spox “a further milestone in our Internet strategy,” pointing out that the new portal would benefit from Premiere’s technological and programming know-how.

Schmidt added that Spox would provide an important tool in marketing Premiere to potential new customers. “At the same time we will be able to find new target groups via the community and get them interested in Premiere as well as strengthen our Internet marketing.”

Spox is the latest online endeavor for Premiere, which last month took a majority stake in Home of Hardware (www.hoh.de), one of Germany’s leading online shops for consumer electronics and software, which the paybox plans to also use in online marketing of its pay-TV offerings.

More TV

  • 'The Bachelorette' Week 8 Recap: Becca

    'The Bachelorette' Recap: Becca Kufrin Meets the Families on Hometown Dates

    BERLIN — Digital pay platform Premiere continues its expansion into the Internet with Spox, a new Web portal that brings information, user interaction and live sports coverage onto one site. The paybox will initially hold a 40% stake in the company along with an option for a majority share. Fellow shareholders include investment group Media […]

  • Will Catlett

    'Love Is___' Star William Catlett Signs With CAA (EXCLUSIVE)

    BERLIN — Digital pay platform Premiere continues its expansion into the Internet with Spox, a new Web portal that brings information, user interaction and live sports coverage onto one site. The paybox will initially hold a 40% stake in the company along with an option for a majority share. Fellow shareholders include investment group Media […]

  • Nick Cannon King of the Dancehall

    TV News Roundup: Nick Cannon to Host 2018 Teen Choice Awards

    BERLIN — Digital pay platform Premiere continues its expansion into the Internet with Spox, a new Web portal that brings information, user interaction and live sports coverage onto one site. The paybox will initially hold a 40% stake in the company along with an option for a majority share. Fellow shareholders include investment group Media […]

  • Rugrats. Nickeoldeon Animation Studios

    'Rugrats' Relaunch Set With Nickelodeon Series, Paramount Movie

    BERLIN — Digital pay platform Premiere continues its expansion into the Internet with Spox, a new Web portal that brings information, user interaction and live sports coverage onto one site. The paybox will initially hold a 40% stake in the company along with an option for a majority share. Fellow shareholders include investment group Media […]

  • Sacha Baron Cohen

    Showtime Counters Sacha Baron Cohen 'Stolen Valor' Claims

    BERLIN — Digital pay platform Premiere continues its expansion into the Internet with Spox, a new Web portal that brings information, user interaction and live sports coverage onto one site. The paybox will initially hold a 40% stake in the company along with an option for a majority share. Fellow shareholders include investment group Media […]

  • Wyatt Russell in Lodge 49 AMC

    TV Review: AMC's 'Lodge 49' Starring Wyatt Russell

    BERLIN — Digital pay platform Premiere continues its expansion into the Internet with Spox, a new Web portal that brings information, user interaction and live sports coverage onto one site. The paybox will initially hold a 40% stake in the company along with an option for a majority share. Fellow shareholders include investment group Media […]

  • Zoey Deutch

    Ryan Murphy Netflix Series 'The Politician' Casts Zoey Deutch, Three More Series Regulars

    BERLIN — Digital pay platform Premiere continues its expansion into the Internet with Spox, a new Web portal that brings information, user interaction and live sports coverage onto one site. The paybox will initially hold a 40% stake in the company along with an option for a majority share. Fellow shareholders include investment group Media […]

More From Our Brands

Access exclusive content