Joost teams with CAA

Duo sign deal for content, distribution

NEW YORK — Web video distributor Joost inked a deal with Creative Artists Agency to enlist the agency to secure additional content and distribution for the service.

Joost, which just secured $45 million in financing, has 150 content channels, including a distribution deals with Viacom, CBS and Turner Networks. CBS is also an investor in the company.

“CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists and independently-owned content libraries,” said Michael Yanover, head of business development at CAA.

Launched by the founders of Skype, Joost uses similar peer-to-peer technology to distribute high-quality television content online. In addition to content deals, Joost has signed up sponsors for the free service including HP, Coca-Cola and Nike.

Joost EVP Yvette Alberdingk Thijm said the deal with CAA will allow the company to bring “more high-quality, professionally-produced programming to audiences around the world.”