You will be redirected back to your article in seconds

Illusion brings branch to Mexico

Argentinean animation unit expands reach

Rolling off its purchase by the Exxel Group private equity fund, Argentinean animation house Illusion Studios — the renamed Indiecito Studios — will establish a Mexican toon house, Illusion Studios Mexico.

The expansion comes as Spain’s Perro Verde, one of the country’s hippest toonpic producers, has boarded Illusion’s hard-boiled hoodlum satire, “Boogie, the Aceitoso,” taking a minority co-production stake in the toon pic.

The Madrid-based sales consortium 6 Sales, which has Perro Verde as a partner, has also picked up international rights to another Illusion pic, “Isidoro,” about a playboy-turned-spy.

Illusion has also put two new projects into pre-production: “Gaturro,” turning on a cheeky male-kitten and the girl-puppy love themed “Valentina es como vos,” aimed at teen-to-tweens.

Exxel, a Buenos Aires-based investment fund tapping U.S. coin, took a 70% stake in Illusion in January.

Playing off its new financial muscle, Illusion has upgraded from pencil animation investing in 2-D Toon Boom and Maya 8.5 3-D software licenses and inked with Mexico’s Eunoia to jointly create an animation training center in Mexico. The center will train animators for Illusion Studios Mexico.

According to Gaston Cami, Illusion international relation manager, the Mexican office could be up-and-running in the next few months. It will employ 25 largely Mexican animation artists.

“The aim, beginning with ‘Gaturro,’ is to create animation which has a distinctive Latin touch, but will be up to U.S. market standards, and become the first Latin American company to import animation into the U.S.,” Cami said at the American Film Market.

More Film

  • Judd Apatow

    Judd Apatow Calls On Fox Talent to Condemn Child-Separation Coverage

    Rolling off its purchase by the Exxel Group private equity fund, Argentinean animation house Illusion Studios — the renamed Indiecito Studios — will establish a Mexican toon house, Illusion Studios Mexico. The expansion comes as Spain’s Perro Verde, one of the country’s hippest toonpic producers, has boarded Illusion’s hard-boiled hoodlum satire, “Boogie, the Aceitoso,” taking […]

  • 'Brothers' Nest' Review

    Sydney Film Review: 'Brothers' Nest'

    Rolling off its purchase by the Exxel Group private equity fund, Argentinean animation house Illusion Studios — the renamed Indiecito Studios — will establish a Mexican toon house, Illusion Studios Mexico. The expansion comes as Spain’s Perro Verde, one of the country’s hippest toonpic producers, has boarded Illusion’s hard-boiled hoodlum satire, “Boogie, the Aceitoso,” taking […]

  • Dr. Dre and Marvin Gaye

    Dr. Dre Is Making a Movie About Marvin Gaye (EXCLUSIVE)

    Rolling off its purchase by the Exxel Group private equity fund, Argentinean animation house Illusion Studios — the renamed Indiecito Studios — will establish a Mexican toon house, Illusion Studios Mexico. The expansion comes as Spain’s Perro Verde, one of the country’s hippest toonpic producers, has boarded Illusion’s hard-boiled hoodlum satire, “Boogie, the Aceitoso,” taking […]

  • Sam Mendes 1917

    Sam Mendes Sets WWI Movie '1917' as Next Directing Gig

    Rolling off its purchase by the Exxel Group private equity fund, Argentinean animation house Illusion Studios — the renamed Indiecito Studios — will establish a Mexican toon house, Illusion Studios Mexico. The expansion comes as Spain’s Perro Verde, one of the country’s hippest toonpic producers, has boarded Illusion’s hard-boiled hoodlum satire, “Boogie, the Aceitoso,” taking […]

  • John Stankey

    WarnerMedia Boss John Stankey Talks Post-Merger Priorities, Investing in Content and Falling for 'Westworld'

    Rolling off its purchase by the Exxel Group private equity fund, Argentinean animation house Illusion Studios — the renamed Indiecito Studios — will establish a Mexican toon house, Illusion Studios Mexico. The expansion comes as Spain’s Perro Verde, one of the country’s hippest toonpic producers, has boarded Illusion’s hard-boiled hoodlum satire, “Boogie, the Aceitoso,” taking […]

  • Michael Moses Dwight Caines

    Universal Marketing Overhaul: Michael Moses Promoted, Dwight Caines Hired

    Rolling off its purchase by the Exxel Group private equity fund, Argentinean animation house Illusion Studios — the renamed Indiecito Studios — will establish a Mexican toon house, Illusion Studios Mexico. The expansion comes as Spain’s Perro Verde, one of the country’s hippest toonpic producers, has boarded Illusion’s hard-boiled hoodlum satire, “Boogie, the Aceitoso,” taking […]

  • TODD FISHER Bright Lights Producer

    Todd Fisher Opens Up About Deaths of Carrie Fisher and Debbie Reynolds

    Rolling off its purchase by the Exxel Group private equity fund, Argentinean animation house Illusion Studios — the renamed Indiecito Studios — will establish a Mexican toon house, Illusion Studios Mexico. The expansion comes as Spain’s Perro Verde, one of the country’s hippest toonpic producers, has boarded Illusion’s hard-boiled hoodlum satire, “Boogie, the Aceitoso,” taking […]

More From Our Brands

Access exclusive content