×

Eros links with Joost

Duo pact for Internet TV service

Bollywood distrib Eros Intl. has pacted with Joost to stream for free more than 200 pics and 600 musicvids from its library on the Internet TV service.

Among the pics are recent releases such as “Salaam-e-ishq” (Salute to Love) as well as older ones including “1942: A Love Story.”

In the piracy-plagued Indian film industry, distribs are trying various methods of fighting fraud. The London-listed leading player in Indian media and entertainment has been focusing on new media, and it has inked initiatives with Comcast, YouTube and Sky in the past.

“We are strong supporters of advertising-supported business models and believe Joost’s ability to deliver targeted and interactive advertisements will benefit consumers and marketers equally,” said Marcus Stuart, exec VP of development and new media at Eros. “This ability poises the company to expand the video distribution business and captures an enormous market opportunity.”

More Digital

  • USA Today Mobile Apps Get Oscars

    USA Today Launches Oscars AR Experience to Highlight Work of Costume Designers (EXCLUSIVE)

    USA Today is getting ready for the Academy Awards with an augmented reality (AR) experience dedicated to the work of the costume designers on some of the Oscar-nominated movies. The experience, which went live in USA Today’s Android and iOS app Monday, presents wardrobe from 6 movies in augmented reality, including costumes worn on “Mary [...]

  • Amazon Prime

    Amazon Prime India Greenlights ‘Bandits’ Music Series

    Amazon Prime Video India has greenlit original series “Bandish Bandits.” The show is a musical created by Still and Still Media Collective. The series will follow an Indian classical musician bound by tradition and a pop star whose performance skills are greater than her talent. A bandish is a term used to describe a musical [...]

  • Alibaba Buys 8% Stake in Chinese

    Alibaba Buys 8% Stake in Chinese Video Platform Bilibili

    Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]

  • Clevver-Logo

    Hearst Magazines Buys Clevver's Pop-Culture YouTube Channels After Defy's Demise

    Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]

  • "Brother" -- Episode 201-- Pictured (l-r):

    CBS Interactive's Marc DeBevoise on Streaming Boom, Content Strategy, and Apple

    Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]

  • Rhett-Link-Good-Mythical-Morning

    Rhett & Link's Mythical Entertainment in Talks to Acquire Smosh (EXCLUSIVE)

    Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]

  • Pokemon Go

    Proposed 'Pokémon Go' Lawsuit Settlement May Remove Poké Stops, Gyms

    A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]

More From Our Brands

Access exclusive content