It’s no secret the Chinese government wants to rein in the influence of Western culture. But who knew the battle between East and West would come down to a toon tussle?
While B.O. figures show domestic films out-earning imports for the fourth year in a row, a new report from the Chinese Academy of Social Sciences singles out the domestic cartoon industry in particular as needing improvement.
Last September, a new directive banned foreign cartoons from primetime TV, but according to the report, foreign cartoons continue to dominate the market, with merchandising from imported animation accounting for 80% of the market.
It remains to be seen what China’s toon biz will conjure to counter the likes of Bugs Bunny and Yogi Bear.