Berlin event looks at Euro mobile TV

Medienwoche starts Aug. 29

BERLIN — The state of mobile TV in Europe will be one of the main topics at the Medienwoche Berlin-Brandenburg media confab, which runs Aug. 29-Sept. 7.

Mobile TV is set to become the next big thing globally, and while it’s already booming in the Asia-Pacific region, and pilot projects are under way in other parts of the world, it’s still very much at the developing stage in Europe.

A number of European countries, including Germany, France, Austria and Switzerland, are currently establishing the necessary legal and regulatory framework for the successful launch of mobile TV via DVB-H (Digital Video Broadcasting — Handhelds). The first major test will be next year’s UEFA Euro 2008. The soccer tournament is expected to fire up mobile TV subscrip-tions throughout Europe.

The European Forum for Mobile TV, taking place Aug. 30, will showcase the current status of mobile TV is currently in Europe. Industry bigwigs, from government regulators and telco execs to content producers, will discuss the legal and regulatory aspects of European mobile TV development, relevant business models and the specific requirements of mobile content.

Organized by the Medienboard Berlin-Brandenburg regional subsidy org, the Medienwoche has become one of the largest media confabs in Europe, with more than 10,000 local and inter-national attendees. It includes the Medienforum confab as well as Berlin’s IFA consumer electronics tradeshow.

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