BBC beefs up mobile sales team

Mercier to head international push

LONDON — BBC Worldwide, the pubcaster’s commercial arm, has appointed a new head of mobile to drive international content sales.

Peter Mercier, previously director of business development for mobile television firm MobiTV (Europe), will spearhead Worldwide’s push into mobile.

London-based Mercier will handle fare such as “Little Britain,” “Doctor Who” and “Top Gear.”

Worldwide has agreements with U.K. mobile operators including Orange and 3, and with partners in countries such as New Zealand and South Korea.

More TV

  • ‘War of the Worlds’ Series Coming

    ‘War of the Worlds’ Series Coming From Fox Europe and Africa, Canal+ 

    LONDON — BBC Worldwide, the pubcaster’s commercial arm, has appointed a new head of mobile to drive international content sales. Peter Mercier, previously director of business development for mobile television firm MobiTV (Europe), will spearhead Worldwide’s push into mobile. London-based Mercier will handle fare such as “Little Britain,” “Doctor Who” and “Top Gear.” Worldwide has […]

  • Quien te cantara

    Iciar Bollain, Isaki Lacuesta, Rodrigo Sorogoyen, Carlos Vermut Join San Sebastian Competition

    LONDON — BBC Worldwide, the pubcaster’s commercial arm, has appointed a new head of mobile to drive international content sales. Peter Mercier, previously director of business development for mobile television firm MobiTV (Europe), will spearhead Worldwide’s push into mobile. London-based Mercier will handle fare such as “Little Britain,” “Doctor Who” and “Top Gear.” Worldwide has […]

  • BROOKLYN NINE-NINE -- "White Whale" Episode

    Hitchcock and Scully Episode of ’Brooklyn Nine-Nine’ Announced at Comic-Con

    LONDON — BBC Worldwide, the pubcaster’s commercial arm, has appointed a new head of mobile to drive international content sales. Peter Mercier, previously director of business development for mobile television firm MobiTV (Europe), will spearhead Worldwide’s push into mobile. London-based Mercier will handle fare such as “Little Britain,” “Doctor Who” and “Top Gear.” Worldwide has […]

  • Amy Powell

    Ousted Paramount TV Chief Amy Powell Denies Making Racially Insensitive Comments

    LONDON — BBC Worldwide, the pubcaster’s commercial arm, has appointed a new head of mobile to drive international content sales. Peter Mercier, previously director of business development for mobile television firm MobiTV (Europe), will spearhead Worldwide’s push into mobile. London-based Mercier will handle fare such as “Little Britain,” “Doctor Who” and “Top Gear.” Worldwide has […]

  • 'Breaking Bad,' 'Better Call Saul' Creators

    'Breaking Bad,' 'Better Call Saul' Creators and Stars Talk Crossover Potential

    LONDON — BBC Worldwide, the pubcaster’s commercial arm, has appointed a new head of mobile to drive international content sales. Peter Mercier, previously director of business development for mobile television firm MobiTV (Europe), will spearhead Worldwide’s push into mobile. London-based Mercier will handle fare such as “Little Britain,” “Doctor Who” and “Top Gear.” Worldwide has […]

  • Bristol Palin Teen Mom OG

    Bristol Palin to Join 'Teen Mom OG' Cast

    LONDON — BBC Worldwide, the pubcaster’s commercial arm, has appointed a new head of mobile to drive international content sales. Peter Mercier, previously director of business development for mobile television firm MobiTV (Europe), will spearhead Worldwide’s push into mobile. London-based Mercier will handle fare such as “Little Britain,” “Doctor Who” and “Top Gear.” Worldwide has […]

  • Jeanine Pirro You the Jury

    Whoopi Goldberg, Jeanine Pirro Have Spat During 'View' Appearance

    LONDON — BBC Worldwide, the pubcaster’s commercial arm, has appointed a new head of mobile to drive international content sales. Peter Mercier, previously director of business development for mobile television firm MobiTV (Europe), will spearhead Worldwide’s push into mobile. London-based Mercier will handle fare such as “Little Britain,” “Doctor Who” and “Top Gear.” Worldwide has […]

More From Our Brands

Access exclusive content