Warner Bros. TV Group has named Brett Bouttier to expand the company’s new-media business.

Bouttier will serve as senior VP of digital, a newly created post, for Warner Bros. TV Group; he previously worked inside its Telepictures Prods. arm as VP of new business and sales strategy. He reports to Warner Bros. TV Group exec VP Craig Hunegs, who oversees all of the division’s digital business.

As part of the gig, Bouttier will handle day-to-day oversight of domestic digital distribution for the company’s current, library and original digital content. He’ll also oversee the business end of Warner Bros. TV Group’s new-media initiatives.

Bouttier’s promotion was announced Tuesday by Warner Bros. TV Group prexy Bruce Rosenblum, who called the position “integral to our digital success.”

“Each of our television divisions is actively experimenting and participating in new digital opportunities for our content,” Rosenblum said. “Brett’s new role is a natural extension of all of our television businesses.”

Bouttier joins Michael Teicher, who heads digital ad sales, and Lisa Gregorian, who’s in charge of digital marketing and creative efforts, in forming Warner Bros. TV Group’s digital team.

At Telepictures, Bouttier helped launch TMZ.com and oversaw several new-media deals.

“Brett has played a key role in our recent efforts to expand and evolve our digital business,” Hunegs said.

Bouttier’s appointment comes a day after Warner Bros. TV Group struck a deal with Joost to launch two channels of programming for the Internet TV service.

Bouttier joined Telepictures in 2004; before that, he’d served as VP of cable sales and strategy at NBC Universal TV.