Univision launches online telenovela

Interactive program stars former beauty queen

Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen.

The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com.

“Mi Adorada Malena” (My Beloved Malena) stars former Miss Puerto Rico and Miss Universe 2005 first runner-up Cynthia Olavarria who makes her novela debut as Malena, a Caress spokesmodel who gets entangled in a love triangle. Viewers will have the option to choose from two endings.

Written by Univision writer and executive producer Alex Hadad, “Malena” will be cross-promoted by Caress parent company Unilever and Univision on multiple marketing channels. This includes weekly TV promos on Univision and its sister webs Galavision and Telefutura, online video ads, print ads and Univision radio spots.

More TV

  • Fox Sports World Cup Production BTS

    Global Broadcasters Score Big With Live World Cup Final Ratings

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

  • The Bold Type Meghann Fahy

    'The Bold Type' Boss and Star on 'Normalizing Conversations About Gun Control'

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

  • Streaming Subscribers Overtake Pay-TV Customers for

    Streaming Subscribers Overtake Pay-TV Customers for First Time in the U.K.

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

  • The Fast and the Furious

    TV News Roundup: Paramount Network Sets Paul Walker Documentary Premiere Date

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

  • Elena Kampouris Sacred Lies Facebook Watch

    TV Review: 'Sacred Lies' on Facebook Watch

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

  • 2018 FIFA World Cup

    World Cup Final U.S. Ratings Fall From 2014

    Univision bows today its first interactive online telenovela, which will be toplined by a former beauty queen. The six-episode Latino sudser, co-produced with beauty brand Caress, launches in short form during primetime on Univision and will run in full form every week on the net’s website Univision.com. “Mi Adorada Malena” (My Beloved Malena) stars former […]

More From Our Brands

Access exclusive content