Disney and Walden Media are hoping to give their sequel to “The Chronicles of Narnia” the royal treatment, with hopes of revealing “Prince Caspian” to nearly 400 million potential moviegoers at once.
Stunt to drum up buzz among Narnia fans essentially puts the trailer for the pic everywhere — on television around the world and across the Web — instead of forcing auds to go to a single website.
Trailer first bowed on entertainment newsmag “Entertainment Tonight” on Tuesday, after which it was distribbed to the evening news and morning chatfests of broadcast webs in more than 60 countries.
Online, Disney is debuting the trailer to Narnia fan sites and Narnia groups on social media communities like Facebook and MySpace. Additionally, trailer will be shown online by Yahoo, MSN, MTV, Jetix and Orange.
“We saw an unparalleled volume of discussion online for the trailer, and this was an opportunity to give these loyal fans a chance to be among the first in the world to view it, take ownership of it and spread it amongst their family and friends,” said Mark Zoradi, prexy of Walt Disney Studios Motion Pictures Group.
Pic bows in May.