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NBC Universal saying hello to Hulu

Network pulls content off of YouTube

NBC Universal pulled the plug on its promotional YouTube channel on Monday in support of the upcoming launch of Hulu.com.

The move effectively removes all NBC U content from the world’s biggest video-sharing site.

Ending the promotional relationship with YouTube is part of a broader move by both NBC U and News Corp. to give web exclusivity to Hulu.com, a joint venture between the companies expected to launch this month.

While News Corp. doesn’t have a sanctioned YouTube channel, Fox said the company is taking a more aggressive stance toward unauthorized content on the service.

Fox recently pulled content from its “Fox On Demand” service on the News Corp.-owned MySpace.com to make way for Hulu.com, which will distribute video from both companies on MySpaceTV.

By aggressively policing YouTube, NBC U had segregated its content largely to the sanctioned channel, which hosted promotional clips of primetime shows such as “Heroes,” and shorts from the “Tonight Show with Jay Leno.”

NBC U spokeswoman Amy Zelvin said the move does not rule out future collaborations and that the company’s existing deals with iTunes and Amazon’s Unbox are unchanged.