MTV feeds Strong viral video to film

Film arm brings YouTube favorite to theaters

MTV Films is bringing the YouTube phenomenon Million Dollar Strong to the bigscreen, with Todd Phillips aboard to produce.

Mike O’Connell and Ken Jeong, who star as the duo Million Dollar Strong in the satirical musicvid “What’s It Gonna Be?” — a favorite on YouTube and Will Ferrell’s Funnyordie.com — are set to star in the MTV comedy. O’Connell is penning the screenplay with Peter Kline.

Story revolves around the meteoric rise of a delusional rapper (O’Connell) and his Asian foreign exchange student friend (Jeong) as they take on the hip-hop world.

Clay Allen helmed the viral video, but no director is attached yet for the film version.

Management 360 is producing as well. Todd Phillips Co.’s Scott Budnick exec produces.

Will Russell-Shapiro and Scott Aversano are overseeing for MTV.

Phillips has several producing projects in development, including “Psycho Funky Chimp” at Paramount Pictures and “Man-Witch” at Warner Bros. Pictures.

O’Connell is a standup comedian who recently shot Fox pilot “The Right Now Show.” Jeong, who most recently appeared as the doctor in “Knocked Up” and is filming Fox 2000’s “All About Steve,” is a real-life M.D.-turned-actor.

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