Hungry Man sinks teeth into Web

Company to create online originals

Commercial production house Hungry Man has launched HungryManTV.com in an effort to create an online destination for original Web series it plans to produce with its stable of directors.

Company, which has produced TV spots for brands including American Express, Burger King, GoDaddy.com and Sierra Mist, as well as ESPN’s “This Is SportsCenter” campaign, reps such helmers as Bennett Miller, Allen Coulter and Marcos Siega, who have already started to make the transition over to film or TV with “Capote,” “Hollywoodland” and “Veronica Mars,” respectively.

Launch of the Netco, which Hungry Man calls an “entertainment network,” is the first project to come out of newly launched Hungry Man Entertainment, which plans to develop films and TV shows as well.

Site’s initial slate of live-action and animated series launching this week include “Undercover Cheerleaders”; “Phistophicles: Lesser-Known Greek Philosopher,” from Hungry Man co-founder Hank Perlman and Steve Elliott; and “Danimal’s Late Nite Cartoons.” “Mouthpieces” and “Jerry on Line 1” bow in July.

New episodes for each series will roll out through the summer.

Projects on HungryManTV could wind up on other sites or turned into TV shows, movies or vidgames.

“We’ve spent the last 10 years concentrating on commercials,” said Mark Grande, head of development for Hungry Man Entertainment. “It’s our bread and butter. It’s what we do and we love it, but we want to become a major entertainment company.”

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