Social networking site Habbo Hotel is hoping Hollywood will buddy up to its teens the same way the entertainment biz warmed up to MySpace.
In an effort to bolster its entertainment offerings, site has added Bellrock Media prexy and co-founder Peter Levin to its board of directors.
Idea is for Levin to help broker promotional partnerships with marketers, the major studios, TV networks, sports teams, individual athletes and celebrities to launch projects on the site or encourage talent to produce new content for Habbo.
Site, owned by Helsinki-based Sulake Corp., regularly attracts more than 7 million unique visitors each month. The site’s users are generally 12-16. Habbo has nearly 15 million registered users in the U.S.
Habbo’s been rolling out more video and music offerings on its site. It recently launched the third year of Habbowood, a contest in which its members can create five-minute animated films on the site and compete against other teens worldwide. Competish generated more than 700,000 entries last year.
“Teenagers are an acutely influential group who rapidly share ideas and information across borders and constantly drive new trends,” Levin said. “The delivery of such an attractive and elusive demographic to entertainment, sports and marketing partners in a contextual package is a unique proposition.”
Levin’s Bellrock is a producer and distrib of online and mobile content in the U.S. and Japan.
In addition to Habbo, Levin serves on the board of directors of Double Fusion, Power Challenge and the Arena Football League. He is also the founder and co-owner of the Chicago Rush Arena Football team and is managing partner of Palisades Baseball, which owns and operates two Minor League Baseball franchises.
An entertainment vet, he previously worked in CAA’s corporate advisory group, working with such clients as Coca-Cola, Nike and Sony. Levin also worked for Disney’s corporate and strategic planning groups and later served as senior producer at Disney Online.
He also served as managing director of Michael Ovtiz’s investment and consulting arm, Lynx Technologies, through which he backed such firms as Gamespy Industries, Ask.com and Atom Entertainment.