CBS Interactive pacts with affiliates

TV unit adds websites to 'audience network'

CBS is adding its network of local TV and radio station websites to its online “audience network,” which distributes Eye primetime shows across the web.

CBS Interactive announced Monday it had inked deals with CBS’ 29 owned TV affiliates and 144 CBS Radio websites, as well as a number of the 183 websites owned by CBS affiliates across the country.

The websites will both host network-produced video content and provide local news, sports and weather to the CBS Audience Network, which is distributed through sites reaching 90% of Web users.

CBS said “most” of its new local partners would be up and running with CBS content at the beginning of the network’s fall season, a boost to their efforts to expand online advertising.

Announced last spring, the CBS Audience Network is the Eye’s latest effort to distribute video on the Web, a departure from the previous “Innertube” strategy that focused content on CBS.com.

In addition to the newly signed sights, the audience network consists of AOL, MSN, CNET Networks, Comcast, Joost and Veoh.

More TV

  • Glow Netflix Cosutmes

    'GLOW' Costume Designers on Revisiting the Flashy, Colorful '80s

    CBS is adding its network of local TV and radio station websites to its online “audience network,” which distributes Eye primetime shows across the web. CBS Interactive announced Monday it had inked deals with CBS’ 29 owned TV affiliates and 144 CBS Radio websites, as well as a number of the 183 websites owned by […]

  • 'Hammerhead' Takes Top Honors at New

    'Hammerhead' Takes Top Honors at New York Television Festival

    CBS is adding its network of local TV and radio station websites to its online “audience network,” which distributes Eye primetime shows across the web. CBS Interactive announced Monday it had inked deals with CBS’ 29 owned TV affiliates and 144 CBS Radio websites, as well as a number of the 183 websites owned by […]

  • Watch Pusha T Perform ‘Santeria’ With

    Watch Pusha T Perform ‘Santeria’ With 070 Shake and The Roots

    CBS is adding its network of local TV and radio station websites to its online “audience network,” which distributes Eye primetime shows across the web. CBS Interactive announced Monday it had inked deals with CBS’ 29 owned TV affiliates and 144 CBS Radio websites, as well as a number of the 183 websites owned by […]

  • Zachary Quinto In Search Of

    Zachary Quinto Talks 'Paying Homage' to Leonard Nimoy for 'In Search Of' Reboot

    CBS is adding its network of local TV and radio station websites to its online “audience network,” which distributes Eye primetime shows across the web. CBS Interactive announced Monday it had inked deals with CBS’ 29 owned TV affiliates and 144 CBS Radio websites, as well as a number of the 183 websites owned by […]

  • Trial & Error Review

    TV Ratings: 'Trial & Error' Sinks With Second Season Debut

    CBS is adding its network of local TV and radio station websites to its online “audience network,” which distributes Eye primetime shows across the web. CBS Interactive announced Monday it had inked deals with CBS’ 29 owned TV affiliates and 144 CBS Radio websites, as well as a number of the 183 websites owned by […]

  • ABC - More In Common

    ABC Hopes Feel-Good Series for Facebook About Americans Uniting Goes Viral

    CBS is adding its network of local TV and radio station websites to its online “audience network,” which distributes Eye primetime shows across the web. CBS Interactive announced Monday it had inked deals with CBS’ 29 owned TV affiliates and 144 CBS Radio websites, as well as a number of the 183 websites owned by […]

More From Our Brands

Access exclusive content