Video, DVD sales fall again in Japan

Sell-through discs account for 65.5%

TOKYO — Video and DVD sales fell 4.1% to Y148,358 million ($1.3 billion) in the first half of 2007, according to a survey by the Japan Video Software Assn., the fourth straight first-half dip.

DVDs completed their take-over of the market with a 99.7% share, up from 97.5% in the previous period.

Of the almost $1.3 billion in DVD sales, sell-through DVDs accounted for 65.5%, rental stores sales, 33.9% and commercial and other sales, 0.5%.

Rental store sales were a bright spot, rising 5.3% to $439.8 million, setting a first-half record.  Meanwhile, sell video sales fell 5.1 % to $850 million.

 Among DVDs, the hottest genre was Japanese toons, accounting for 29.4% of sales in terms of value, followed by foreign pics with 15%.

In terms of units sold, foreign pics came first with a 26.9% share, followed by Japanese toons with 22%.

Third in both sales and units was Japanese music.

The average price of a DVD rose 9.3%, to $28.56.

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