For underachievers who didn’t get around to watching “My Boys,” TBS will be promoting the comedy’s second season with a cheat sheet: a four-minute recap of season one’s 13 episodes is up on the TBS website ahead of Monday’s season-two premiere. TBS.com also streams last season’s individual episodes free of charge.
Starting with an atypical late November premiere, the show saw its high initial ratings remain steady until its final three weeks, when they dropped off considerably to a low of 717,000 total viewers for the season finale in mid-January.
Of the new Web initiatives, TBS, TNT and TCM chief marketing officer Jeff Gregor observed, “Our goal is for all consumers to be able to have access to our entertainment across multiple platforms, but our marketing efforts for ‘My Boys’ in particular tend to skew younger.”
Slightly less than half of the skein’s viewership falls into the desirable 18-34 demographic, who are both key for advertisers and likely to be affected by the show’s increased Web presence.