SYDNEY — Seven Media Group, owner of the Seven Network, announced Wednesday it will bring time-shifting technology TiVo Down Under next year.
Group has signed a partnership deal that will see the two companies create a digital platform for the system that should see the service in Aussie homes by 2008.
“This association unites the strengths of free to air television and TiVo to deliver new digital services to the Australian consumer,” said Seven Media topper David Leckie. “Free-to-air television is well positioned in Australia to benefit from the TiVo service in offering viewers the chance to easily find and automatically record the programming they want.”
One hurdle will be an industrywide electronic program guide. Most webs have proven extremely protective of their sked information with Seven and Ten refusing to make their guide available on feevee platform Foxtel, which is part-owned by the Nine Network, and Nine suing a fledgling company IceTV that made free to air electronic program guides available online.
The service will also be in direct competition with Foxtel, which has a service called iQ that allows time-shifting and online recording of TV programs.
Foxtel said it was unconcerned about the competition.
“Foxtel welcomes Seven to the 21st Century finally dipping their toe in to the water of digital television,” said a spokesman for the feevee provider.