Duo deal for Russian distribution

Universal, Paramount pact covers DVDs

Universal Pictures Intl. Entertainment and Paramount Home Entertainment have struck a distribution partnership in Russia.

Universal Pictures Russia, under managing director Egor Borisov, will market and distribute Par’s DVD titles in the territory. Agreement includes all releases from Paramount Pictures, DreamWorks Animation, Par Vantage, Nickelodeon Movies and MTV Films.

DVD releases in Russia this year will include “Shrek the Third,” “World Trade Center,” “Blades of Glory” and “Mission: Impossible 3.”

Theatrically, Paramount titles are distributed in Russia by Universal Pictures Intl.

Announcement was made by Universal Pictures Intl. Entertainment prexy Eddie Cunningham and Paramount Home Entertainment Intl. prexy Dennis Maguire, who both talked up growth opportunities in the Russian homevid market.

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