You will be redirected back to your article in seconds

Christophe Geoffroy

Carrefour

TITLE: Director of European nonfood sales

LEADERSHIP: Geoffroy oversees the DVD category for the world’s second-largest retailer behind Wal-Mart. The France-based Carrefour continues to increase its importance in DVD as it aggressively expands across Europe, into Latin America and, notably, China, where studios are trying to establish a DVD foothold in a market overrun by piracy.

DVD is only a small percentage of sales for Carrefour, which like other mass merchants, has pushed low prices on the latest releases to draw in shoppers for other, higher-priced items.

It’s both a blessing and a curse for studios as the chain both helps increase worldwide DVD penetration and sales through its 12,000-plus storefronts while also pushing prices down.

Carrefour’s expansion into emerging markets, especially China, offers a key additional outlet for legitimate disc sales.

It’s a company that studios and suppliers are comfortable doing business with, since it understands both DVD and the Chinese market.

Being a European brand has helped Carrefour expand on its home continent, but industry watchers say the company has been smart about international expansion wherever it goes.

POV: “They’re really good at expanding in Europe. They are a European brand. Even Wal-Mart has struggled with (international) expansion,” says Amy Heller of research firm Media Control GfK. “Carrefour has done it well strategically. They look at the whole map as potential expansion, and they’re very good at (it).”

More Scene

  • Charlie Hunnam and Rami Malek'Papillon' film

    'Papillon': Charlie Hunnam and Rami Malek's New Drama Is 'Somewhat of a Love Story'

    TITLE: Director of European nonfood sales LEADERSHIP: Geoffroy oversees the DVD category for the world’s second-largest retailer behind Wal-Mart. The France-based Carrefour continues to increase its importance in DVD as it aggressively expands across Europe, into Latin America and, notably, China, where studios are trying to establish a DVD foothold in a market overrun by […]

  • Debra MessingProject Angel Food honoring Debra

    'Will & Grace': Debra Messing Talks David Schwimmer's Guest Role

    TITLE: Director of European nonfood sales LEADERSHIP: Geoffroy oversees the DVD category for the world’s second-largest retailer behind Wal-Mart. The France-based Carrefour continues to increase its importance in DVD as it aggressively expands across Europe, into Latin America and, notably, China, where studios are trying to establish a DVD foothold in a market overrun by […]

  • David Harbour'Stranger Things' event, Los Angeles,

    'Stranger Things' Season 3 Is Inspired by 1985's 'Fletch' (EXCLUSIVE)

    TITLE: Director of European nonfood sales LEADERSHIP: Geoffroy oversees the DVD category for the world’s second-largest retailer behind Wal-Mart. The France-based Carrefour continues to increase its importance in DVD as it aggressively expands across Europe, into Latin America and, notably, China, where studios are trying to establish a DVD foothold in a market overrun by […]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg on Oscars' New Popular Film Category Controversy

    TITLE: Director of European nonfood sales LEADERSHIP: Geoffroy oversees the DVD category for the world’s second-largest retailer behind Wal-Mart. The France-based Carrefour continues to increase its importance in DVD as it aggressively expands across Europe, into Latin America and, notably, China, where studios are trying to establish a DVD foothold in a market overrun by […]

  • Ruth Wilson

    'The Affair's' Ruth Wilson Stays Mum on Controversial Exit

    TITLE: Director of European nonfood sales LEADERSHIP: Geoffroy oversees the DVD category for the world’s second-largest retailer behind Wal-Mart. The France-based Carrefour continues to increase its importance in DVD as it aggressively expands across Europe, into Latin America and, notably, China, where studios are trying to establish a DVD foothold in a market overrun by […]

  • CULVER CITY, CA - AUGUST 16:

    'To All the Boys I've Loved Before' Star Lana Condor on Bringing More Diversity to Movies

    TITLE: Director of European nonfood sales LEADERSHIP: Geoffroy oversees the DVD category for the world’s second-largest retailer behind Wal-Mart. The France-based Carrefour continues to increase its importance in DVD as it aggressively expands across Europe, into Latin America and, notably, China, where studios are trying to establish a DVD foothold in a market overrun by […]

  • Samantha Barks, Andy Karl'Pretty Woman: The

    'Pretty Woman' Broadway Cast Recalls Performing for Julia Roberts

    TITLE: Director of European nonfood sales LEADERSHIP: Geoffroy oversees the DVD category for the world’s second-largest retailer behind Wal-Mart. The France-based Carrefour continues to increase its importance in DVD as it aggressively expands across Europe, into Latin America and, notably, China, where studios are trying to establish a DVD foothold in a market overrun by […]

More From Our Brands

Access exclusive content