LONDON — Social networking site Bebo and Sony Pictures Television Intl. have joined forces to launch interactive teen Web drama “Sofia’s Diary.”
Aimed at the U.K and Irish market, where Bebo claims to be the most visited site among its core demographic of teenage girls, “Sofia’s Diary” is due to bow this fall via Irish shingle Campbell Ryan Prods.
Bebo and SPTI, which owns the rights to the title, hopes “Sofia’s Diary” will repeat the success of “Kate Modern,” a big hit for the social-networking combo.
Bebo international prexy Joanna Shields believes “Sofia’s Diary,” which started life online in Portugal four years ago, will challenge traditional TV-based linear drama.
“For an audience that’s spending less and less time in front of traditional media, ‘Sofia’s Diary’ presents a new form of entertainment that makes the audience an integral part of the show,” Shields said.
Portuguese pubcaster RTP2 has aired three seasons of the skein. “Sofia’s Diary” was subsequently adapted by SPTI for the U.S., Germany, Brazil, Chile, Turkey and Vietnam.
Irish writer Danny Stack, with Melanie Martinez and Marta Gomes, have written the Bebo version of “Sofia’s Diary.”